Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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1Password | Professional Services | 1500 | $300M | Canada | 6sense | 6sense Account Engagement Platform | Account Based Marketing | 2022 | n/a |
In 2022, 1Password deployed the 6sense Account Engagement Platform on their website. The deployment is explicitly used to support Account Based Marketing activity tied to website visitor behavior and account identification.
The 6sense Account Engagement Platform is instrumented on public site pages to capture account level intent signals, enable web personalization, and produce account scoring and engagement signals that are typical for Account Based Marketing workflows. Implementation centers on site level signal collection and configuration of account segmentation and engagement orchestration capabilities within the platform.
Operational scope is focused on marketing and demand generation teams at 1Password, with processes structured to align marketing and sales around account prioritization and outreach orchestration. Governance emphasizes central ownership of website instrumentation and campaign orchestration by marketing, and operational workflows that translate web engagement signals into account selection and campaign activation.
The 6sense Account Engagement Platform serves as 1Passwords website based ABM engine, providing the account identification and engagement measurement needed to inform targeted outreach and account selection within their Account Based Marketing practice.
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1Password | Professional Services | 1500 | $300M | Canada | Salesforce | Salesforce Audience Studio | Data Management Platform | 2022 | n/a |
In 2022, 1Password implemented Salesforce Audience Studio on its public website, establishing a Data Management Platform capability to centralize web behavioral signals and audience construction. The deployment targeted centralized audience collection and segmentation tied to site events and authenticated user activity.
Configuration emphasized web tagging and event capture to populate persistent profiles, audience segments, and deterministic identity stitching for both anonymous and signed in visitors. Implementation used Salesforce Audience Studio functionality such as segment building, profile unification, and real time audience activation to support campaign orchestration and audience exports.
Operational scope focused on marketing and growth teams, with site events ingested into Audience Studio for audience creation and activation workflows. The implementation architecture favored client side tag management for event collection and server side ingestion for profile updates where available, keeping activation pathways platform agnostic.
Governance work included tag and consent controls, segmentation rule libraries, and role based access to ensure audiences were used consistently across marketing workflows and privacy requirements. The configuration positions Salesforce Audience Studio as the Data Management Platform that standardizes 1Password web audience signals for targeting and experimentation.
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Professional Services | 1500 | $300M | Canada | Salesforce | Slack Connect | Collaboration | 2022 | n/a |
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Professional Services | 1500 | $300M | Canada | Contentful GmbH | Contentful Content Platform | Web Content Management | 2023 | n/a |
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Professional Services | 1500 | $300M | Canada | Functional Software | Sentry | Application Performance Management | 2023 | n/a |
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Professional Services | 1500 | $300M | Canada | Google Tag Manager | Tag Management | 2024 | n/a |
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Professional Services | 1500 | $300M | Canada | Datadog | Datadog Cloud SIEM | Security Information and Event Management (SIEM) | 2023 | n/a |
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Professional Services | 1500 | $300M | Canada | Momentum | Momentum AI | Apps Development | 2024 | n/a |
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Professional Services | 1500 | $300M | Canada | Slapfive | SlapFive Customer Marketing Software Platform | Marketing Automation | 2025 | n/a |
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Professional Services | 7 | $1M | United Kingdom | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2018 | n/a |
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