Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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1Password | Professional Services | 1500 | $300M | Canada | Zoom Video Communications | Zoom | Audio Video and Web Conferencing | 2020 | n/a |
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1Password | Professional Services | 1500 | $300M | Canada | Acoustic | Acoustic Analytics (formerly IBM Tealeaf) | Customer Analytics | 2003 | n/a |
In 2003, 1Password deployed Acoustic Analytics (formerly IBM Tealeaf) to instrument user behavior on its public website. Acoustic Analytics (formerly IBM Tealeaf) is used as a Customer Analytics solution to capture session data and client-side interaction traces for web-based user journeys, providing a centralized view of clickstream and session-level events. The deployment emphasizes browser-side session capture and event instrumentation tied to web pages and checkout flows.
Functional capabilities implemented include session replay, clickstream analysis, conversion funnel reconstruction, and behavioral segmentation consistent with Acoustic Analytics capabilities, enabling product, UX, marketing, and customer success teams to analyze web interactions. The implementation is scoped to web traffic on the company website and includes configuration for privacy controls such as masking of sensitive fields and configurable data retention to align with customer data governance requirements. Operational governance centers on centralized analytics configuration and role-based access for analytics consumers, with workflows for capturing, triaging, and exporting session artifacts for investigation and product decisioning.
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Professional Services | 1500 | $300M | Canada | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2024 | n/a |
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Professional Services | 1500 | $300M | Canada | The Trade Desk | The Trade Desk | Digital Advertising Platform | 2021 | n/a |
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Professional Services | 1500 | $300M | Canada | Zendesk | Zendesk Service | Customer Support | 2022 | n/a |
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Professional Services | 1500 | $300M | Canada | Microsoft | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | 2022 | n/a |
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Professional Services | 1500 | $300M | Canada | Adobe Systems | Adobe Audience Manager | Data Management Platform | 2022 | n/a |
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Professional Services | 1500 | $300M | Canada | Magnite | Magnite (ex Rubicon Project) | Digital Advertising Platform | 2022 | n/a |
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Professional Services | 1500 | $300M | Canada | Oracle | Oracle BlueKai | Data Management Platform | 2022 | n/a |
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Professional Services | 1500 | $300M | Canada | Drift | Drift AI Chatbot | Chatbots and Conversational AI | 2022 | n/a |
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