Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- SCM
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Harley-Davidson | Manufacturing | 6400 | $584M | United States | Kinaxis | Kinaxis Returns Management | Returns Management | 2024 | n/a | In 2024 Harley-Davidson implemented Kinaxis Returns Management to accelerate transformation of its global supply chain and drive greater transparency and agility across planning and execution. The Kinaxis Returns Management deployment is positioned within the companys North America and global supply chain footprint, targeting returns orchestration and service parts reverse logistics workflows. Harley-Davidson configured Kinaxis Returns Management as part of Kinaxis integrated Maestro platform, leveraging returns management capabilities to support returns authorization, disposition decisioning, and coordination of reverse logistics activities. The implementation emphasizes integration with supply chain planning and execution capabilities within the Kinaxis environment, enabling visibility into service parts flows, repair center exchanges, and distribution center returns processing. Operational coverage centers on supply chain and aftermarket service functions, with the application supporting returns processing across service parts, warranty fulfillment, and repair operations. Governance changes inferred from the deployment include formalizing cross-functional returns policies and embedding returns data into existing planning cycles to improve coordination between planning, fulfillment, and service organizations. The stated objective of the Kinaxis Returns Management implementation is to increase transparency and agility across planning and execution processes for Harley-Davidson, aligning returns processing with broader supply chain transformation goals. Kinaxis Returns Management is presented as the technical layer to centralize returns workflows and provide a single operational view of reverse logistics within the companys global supply chain. | |
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Haribo USA | Consumer Packaged Goods | 7000 | $2.4B | United Kingdom | SAP | SAP APO | Demand Forecasting and Planning,Advanced Planning and Scheduling | 2018 | n/a | ||
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Construction and Real Estate | 2700 | $350M | United States | Hexagon | Hexagon Smart Material | Inventory Management | 2021 | n/a |
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Retail | 35 | $3M | Saudi Arabia | Marvel Systems | Marvel MarPOS WMS | Warehouse Management | 2022 | n/a |
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Leisure and Hospitality | 7 | $6M | Australia | Oracle | Oracle GloriaFood | Order Management | 2020 | n/a |
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Manufacturing | 15 | $2M | United States | Odoo | Odoo Inventory | Inventory Management | 2022 | n/a |
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Manufacturing | 45 | $6M | United States | Odoo | Odoo Inventory | Inventory Management | 2022 | n/a |
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Leisure and Hospitality | 60 | $7M | United States | ChowNow | ChowNow | Order Management | 2021 | n/a |
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Retail | 26000 | $8.0B | United States | Manhattan Associates | Manhattan WMS | Warehouse Management | 2016 | n/a |
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Retail | 26000 | $8.0B | United States | Oracle | Oracle E-Business Suite Inventory Management | Inventory Management | 2014 | n/a |
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