Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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National Shopping Centre Group | Retail | 210 | $50M | United States | Aislelabs | AislelabsFlow | Analytics and BI | 2018 | n/a | In 2018, National Shopping Centre Group implemented AislelabsFlow to centralize visitor analytics across its portfolio. AislelabsFlow functions as the Analytics and BI solution for mall-level behavioral intelligence, pairing analytics outputs with activation capabilities through a co-deployed Aislelabs Connect instance to enable operational use of insights. The implementation configured Flow modules for location analytics, pedestrian flow visualization, dwell time analysis, and customer journey mapping, capturing anonymized device signals and time series behavioral events. Aislelabs Connect was configured to consume Flow segments and event triggers for audience building, campaign orchestration, and targeted messaging, maintaining a direct link between Analytics and BI outputs and marketing activation workflows. The Flow and Connect platforms work together by sharing a unified event stream, where Flow normalizes telemetry from onsite WiFi access points and sensors and Connect applies segmentation and campaign rules against that stream. The deployment used a cloud-hosted architecture with onsite data collection points, and role based access controls to surface dashboards and campaign interfaces to marketing, leasing, and property operations teams across the groups United States shopping centres. Governance was organized around a centralized analytics team responsible for data models, measurement definitions, segmentation taxonomies, and access policies, while individual centre marketing teams executed campaigns through Aislelabs Connect. Site rollout followed phased activation and standardized configuration templates to ensure consistent measurement and audience definitions across locations. | |
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National Shared Services Office | Government | 820 | $100M | Ireland | Oracle | Oracle OBIEE | Analytics and BI | 2018 | n/a | ||
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Aerospace and Defense | 20000 | $3.6B | United States | Palantir Technologies | Palantir Foundry | Analytics and BI | 2013 | n/a |
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Government | 2500 | $205M | Argentina | Microsoft | Microsoft Power BI | Analytics and BI | 2023 | n/a |
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Non Profit | 247 | $35M | United States | Tableau Software | Tableau | Analytics and BI | 2022 | n/a |
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Government | 114 | $43M | Colombia | Microsoft | Microsoft Power BI | Analytics and BI | 2021 | n/a |
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Insurance | 10 | $1M | United States | Google Charts | Analytics and BI | 2013 | n/a |
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Government | 4000 | $600M | United States | Tableau Software | Tableau | Analytics and BI | 2022 | n/a |
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Non Profit | 50 | $5M | United States | Tableau Software | Tableau | Analytics and BI | 2022 | n/a |
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Professional Services | 1000 | $158M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2019 | n/a |
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