Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Ministere de la Culture | Government | 100 | $10M | France | SAP | SAP BusinessObjects | Analytics and BI | 2023 | n/a | ||
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Mini Rodini Sweden | Retail | 63 | $18M | Sweden | DEMA | DEMA Platform | Analytics and BI | 2023 | n/a | In 2023, Mini Rodini Sweden implemented DEMA Platform to centralize commercial data and accelerate cross-market analysis. The deployment consolidated orders, costs and channel performance into a single Analytics and BI environment so analysts and marketers could access clearer CLV, profitability and assortment insights while supporting international scale. The DEMA Platform implementation configured functionality aligned to unified measurement, attribution and demand prediction, module usage is inferred from the engagement details. Configuration work focused on building customer lifetime value and assortment profitability workflows, plus measurement flows to support cohort and channel performance analysis. Automation for attribution and demand signals was established to operationalize commercial reporting and cost allocation. Onboarding was rapid, with data hooked up and tracking added in days and weeks, enabling faster time to insight for analytics teams. Integrations emphasized commercial data sources and tracking endpoints, centralizing orders, cost records and channel performance feeds into the DEMA Platform. Operational coverage extended across Mini Rodini Sweden’s international markets, directly supporting marketing and inventory decision workflows. Governance emphasized standardized datasets and shared measurement outputs for analysts and marketers, enabling consistent CLV and profitability views across teams. The implementation explicitly drove faster decision making for marketing and inventory according to the engagement summary. | |
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Oil, Gas and Chemicals | 500 | $50M | Canada | Oracle | Oracle Autonomous Data Warehouse | Data Warehouse | 2020 | n/a |
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Professional Services | 30 | $1M | Canada | Zoho Corp. | Zoho Analytics (ex Zoho Reports) | Analytics and BI | 2020 | n/a |
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Retail | 10 | $1M | United States | Umami | Umami | Analytics and BI | 2022 | n/a |
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Professional Services | 500 | $190M | United Kingdom | Oracle | Oracle OBIEE | Analytics and BI | 2013 | n/a |
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Professional Services | 1600 | $500M | India | SAP | SAP BusinessObjects | Analytics and BI | 2017 | n/a |
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Professional Services | 1600 | $500M | India | SAS Institute | SAS Business Intelligence | Analytics and BI | 2018 | n/a |
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Communications | 10000 | $32.0B | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Professional Services | 10 | $1M | United States | Chartbeat | Chartbeat | Analytics and BI | 2016 | n/a |
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