Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Merlins Shooters Supplies | Retail | 10 | $1M | United States | Navrcholu | Navrcholu | Analytics and BI | 2023 | n/a | Merlins Shooters Supplies implemented Navrcholu in 2023, deploying Navrcholu as an Analytics and BI application directly on its public website. The implementation instruments site traffic and user interactions through client-side tagging to capture on-page behavior for web analytics and reporting. The deployment focuses on core Analytics and BI capabilities typical for a small retailer, including event tracking, dashboarding, real-time reporting, funnel analysis, and basic customer segmentation. Navrcholu is configured to surface site-level metrics and visual dashboards that support merchandising and online sales workflows, with lightweight configuration suitable for a 10 employee organization. Operational coverage is limited to the company website, with analytics governance scoped to site administrators and marketing or sales operators. Rollout and maintenance are kept small scale, centered on tag management and dashboard configuration without named third party integrations specified in the source. | |
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Merlin Entertainments | Leisure and Hospitality | 30000 | $2.7B | United Kingdom | Oracle | Oracle OBIEE | Analytics and BI | 2016 | n/a | ||
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Leisure and Hospitality | 1600 | $102M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2018 | n/a |
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Leisure and Hospitality | 1600 | $102M | United Kingdom | SAP | SAP BusinessObjects | Analytics and BI | 2013 | n/a |
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Professional Services | 14000 | $2.5B | United States | Domo | Domo | Analytics and BI | 2015 | n/a |
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Professional Services | 14000 | $2.5B | United States | IBM | IBM Integrated Analytics System | Analytics and BI | 2013 | n/a |
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Professional Services | 14000 | $2.5B | United States | Cloudera | Cloudera Enterprise Platform | Data Warehouse | 2017 | n/a |
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Professional Services | 14000 | $2.5B | United States | IBM | IBM Netezza Data Warehouse | Data Warehouse | 2012 | n/a |
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Retail | 1200 | $200M | Spain | Microsoft | Microsoft Power BI | Analytics and BI | 2017 | n/a |
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Retail | 1200 | $200M | Spain | Nextail | Nextail Inventory Analytics | Analytics and BI | 2021 | n/a |
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