Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Merci Handy | Consumer Packaged Goods | 15 | $1M | France | Convertize | Convertize | Analytics and BI | 2019 | n/a | In 2019, Merci Handy implemented Convertize on its public website. Convertize is deployed as an Analytics and BI application to support conversion testing and on-site optimization for the ecommerce presence of the 15 employee consumer packaged goods brand. The deployment is client-side centric, instrumenting the site through a Convertize snippet and enabling standard Analytics and BI capabilities such as A/B testing, multivariate experiments, a visual editor for variant creation, audience targeting and experiment management, and dashboarding for experiment results. Convertize provides experiment orchestration and reporting directly within the Convertize application, and the full application name Convertize is used as the primary control plane for test configuration and result analysis. Operational responsibility is concentrated within core marketing and ecommerce activities, with the implementation focused on public product and conversion pages on the Merci Handy website. Governance is organized around experiment lifecycle workflows including hypothesis definition, experiment setup in Convertize, QA of variants on the site, and analysis in the Convertize dashboards, aligning the Company Convertize Analytics and BI relationship with marketing-driven conversion optimization efforts. | |
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Merchants Fleet Management | Automotive | 520 | $200M | United States | Motorq | Motorq | Analytics and BI | 2024 | n/a | In 2024 Merchants Fleet Management implemented Motorq as its connected vehicle analytics layer, classified under Analytics and BI, building a proprietary TotalConnect fleet management frontend on top of Motorq’s Connected Vehicle Platform. The deployment targeted fleet operations across North America and covered more than 6,000 Mobility fleet assets, aligning the Motorq platform with operational workflows for location, maintenance, and redeployment. The implementation consolidated core functional capabilities, including vehicle location tracking, preventive maintenance analytics, and rapid redeployment workflows within the TotalConnect frontend, while Motorq supplied OEM backed vehicle data and analytics. The architecture places Motorq as the telemetry and vehicle health data provider, with the TotalConnect frontend orchestrating operational logic, alerting, and user interfaces for fleet operations teams. Operational scope centered on North American fleet operations and large client accounts, with rollout and enrollment efforts resulting in 80 percent enrollment among eligible vehicles for large clients. Business functions impacted include fleet operations, maintenance planning, and asset redeployment, with the Motorq integration providing the OEM data feeds required for preventive maintenance and uptime visibility. Governance and operationalization emphasized enrollment management and data stewardship of OEM vehicle feeds, with workflows structured to support rapid redeployment and preventive maintenance interventions. The Motorq implementation is referenced as Motorq in internal configuration and reporting, and it serves as the Analytics and BI backbone for Merchants Fleet Management’s TotalConnect operational front end. | |
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Banking and Financial Services | 600 | $80M | Ireland | Google Charts | Analytics and BI | 2014 | n/a |
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Professional Services | 600 | $108M | France | Google Charts | Analytics and BI | 2014 | n/a |
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Banking and Financial Services | 600 | $70M | Australia | Microsoft | Microsoft Power BI | Analytics and BI | 2016 | n/a |
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Banking and Financial Services | 600 | $70M | Australia | Tableau Software | Tableau | Analytics and BI | 2018 | n/a |
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Professional Services | 25000 | $5.7B | United States | Mercer | MercerInsight | Analytics and BI | 2019 | n/a |
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Professional Services | 1200 | $1.0B | Germany | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2015 | n/a |
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Automotive | 25 | $6M | United States | Tinybird | Tinybird Platform | Analytics and BI | 2024 | n/a |
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Automotive | 340 | $100M | South Korea | Microsoft | Microsoft Power BI | Analytics and BI | 2019 | n/a |
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