Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Vietnam Posts and Telecommunications Group | Communications | 40000 | $10.0B | Vietnam | VNPT VinaPhone | VNPT HRM | Core HR | 2019 | n/a | In 2019 Vietnam Posts and Telecommunications Group deployed VNPT HRM across the corporation to standardize HR processes and centralize personnel records. The VNPT HRM implementation targeted Core HR functions including recruitment, timekeeping, performance evaluations and payroll, aligning the application name VNPT HRM with the group's HR operating model. The deployment configured functional modules for applicant tracking, time and attendance management, evaluation workflows and payroll processing, and automated HR approvals and task routing to reduce manual handoffs. The rollout enforced standardized personnel data models and record structures across business units, enabling consistent employee master data and process orchestration for recruitment, attendance and compensation workflows. Operational coverage spanned VNPT Group's Vietnam operations and core HR and payroll teams, with governance changes to HR workflow ownership and data stewardship to support centralized administration. The implementation is described as part of the group’s broader digital transformation and delivered automated HR workflows and standardized personnel data across the corporation. | |
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Vietnam Posts and Telecommunications Group | Communications | 40000 | $10.0B | Vietnam | Comviva | Comviva Mobilytix Real Time Marketing | Marketing Automation | 2022 | COMIT | In 2022, Vietnam Posts and Telecommunications Group engaged Comviva to deploy Comviva Mobilytix Real Time Marketing as part of its Customer Value Management program in Vietnam. The engagement was scoped to enable real-time personalized and contextual communications and to modernize customer engagement workflows across VNPT digital channels. The implementation centered on Comviva MobiLytix Marketing Studio including Real Time Marketing, and incorporated Comviva's AI workbench and prebuilt ML models to support real-time decisioning. Core Marketing Automation capabilities configured included event triggered messaging, model-driven and rule-based segmentation, campaign orchestration, and content personalization workflows to deliver contextual communications. Delivery was executed with local system integrator COMIT Corporation, establishing an operational architecture that connected the Marketing Studio to VNPT's digital channels for message delivery and orchestration. The scope emphasized customer engagement and marketing functions within the Customer Value Management program, aligning campaign execution across mobile, web, and other digital touchpoints. Governance and rollout were coordinated through VNPT's Customer Value Management program, with COMIT supporting accelerated personalization and time-to-market. The engagement explicitly aimed to accelerate personalization and time-to-market and to enable real-time personalized and contextual communications through Comviva Mobilytix Real Time Marketing. | |
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Communications | 40000 | $10.0B | Vietnam | NVIDIA | NVIDIA DeepStream | Computer Vision | 2024 | n/a |
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Communications | 290 | $30M | Vietnam | Google Tag Manager | Tag Management | 2021 | n/a |
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Communications | 10 | $2M | Vietnam | GoDaddy | GoDaddy CDN | Content Delivery Network | 2023 | n/a |
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Communications | 10 | $2M | Vietnam | Google Cloud CDN | Content Delivery Network | 2023 | n/a |
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Communications | 10 | $2M | Vietnam | Google Cloud Platform (GCP) | Application Hosting and Computing Services | 2023 | n/a |
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Communications | 10 | $2M | Vietnam | Google Tag Manager | Tag Management | 2023 | n/a |
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Communications | 10 | $2M | Vietnam | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2023 | n/a |
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Communications | 10 | $2M | Vietnam | Functional Software | Sentry | Application Performance Management | 2023 | n/a |
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