Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Obama Foundation | Non Profit | 337 | $210M | United States | Weld Informatics | Go-Insights | Analytics and BI | 2024 | n/a | In 2024, the Obama Foundation implemented Go-Insights, an Analytics and BI application, to support its marketing and communications team in the United States. The deployment is focused on monitoring website KPIs, delivering automated reports, and surfacing actionable insights for outreach campaigns, reflecting the functionality described on the vendor page. Go-Insights is used as the central analytics layer for site performance monitoring and campaign insight generation within the Foundation's marketing stack. Module usage for Go-Insights centers on KPI tracking, automated reports, and site monitoring, which are configured to feed marketing and communications workflows and reporting cadence. The implementation centralizes dashboarding and scheduled report distribution to operationalize website metrics for outreach teams, and it is positioned to provide recurring insight outputs that inform campaign planning and execution. Governance activity around the deployment emphasized formalizing KPI definitions and report schedules to ensure consistency in how website performance informs outreach decisions. | |
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Sandoz Pharmaceuticals UK | Life Sciences | 130 | $211M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2010 | n/a | ||
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Utilities | 270 | $211M | United Kingdom | Tableau Software | Tableau | Analytics and BI | 2016 | n/a |
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Utilities | 270 | $211M | United Kingdom | SAP | SAP BusinessObjects | Analytics and BI | 2016 | n/a |
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Utilities | 270 | $211M | United Kingdom | SAP | SAP Analytics Cloud | Analytics and BI | 2020 | n/a |
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Professional Services | 1607 | $211M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2024 | n/a |
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Media | 360 | $212M | United States | Microsoft | Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) | Analytics and BI | 2012 | n/a |
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Distribution | 1000 | $212M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2015 | n/a |
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Automotive | 258 | $212M | United Kingdom | SAP | SAP BusinessObjects | Analytics and BI | 2021 | n/a |
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Consumer Packaged Goods | 750 | $212M | United Kingdom | IBM | IBM Cognos 8 Business Intelligence | Analytics and BI | 2014 | n/a |
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