Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Danone Sa | Consumer Packaged Goods | 692 | $220M | France | Conjointly | Conjoint Analysis Software | Analytics and BI | 2022 | n/a | In 2022, Danone Sa implemented Conjoint Analysis Software from Conjointly as part of its Analytics and BI portfolio for product and pricing research. The deployment is listed alongside Stravito, with Danone using Conjointly surveys integrated into Stravito to distribute market research outputs across global teams. Conjoint Analysis Software was configured to support choice based conjoint survey design, utility estimation, scenario simulation, and result visualization to produce actionable preference and pricing insights. The implementation emphasizes survey orchestration, configurable attribute level modeling, and exportable visualization assets consistent with Analytics and BI workflows. Integrations include the explicit linkage between Conjointly survey outputs and the Stravito insight management platform, enabling centralized access to conjoint reports inside the enterprise insight repository. The operational scope centers on Europe with a focus on Danone France, and the business functions impacted are product management, pricing teams, and market research. Governance focused on standardizing how conjoint studies are cataloged and shared inside Stravito, establishing an end to end survey to insight handoff and accelerating distribution across product and commercial stakeholders. The program aims to streamline insight distribution and increase the impact of research findings across global teams. | |
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John Bost Foundation France | Non Profit | 3000 | $220M | France | NOVRH | NOVRH Piloting | Analytics and BI | 2019 | n/a | In 2019, John Bost Foundation France implemented NOVRH Piloting to centralize HR and payroll processes and to introduce budget-management reporting across its operations. NOVRH Piloting is used as an Analytics and BI application to support HR and finance decisioning and consolidated reporting. The deployment concentrated on HR and payroll operational capabilities alongside NOVRH budget pilotage and reporting functions to enable mass-salary tracking and standardized reporting. Configuration emphasized payroll data consolidation, headcount tracking, budget control workflows and analytics-driven reporting, leveraging NOVRH Piloting to surface payroll and staffing indicators for finance and HR teams. Operational coverage focused on HR and payroll and budget pilotage in France, with primary business functions impacted being HR administration and finance budgeting and reporting. The implementation centralized payroll and headcount data to create a single reporting feed for controlled payroll oversight and unified headcount reporting. Governance was organized as a pilot deployment to standardize reporting and budget controls across sites, driving process alignment between HR and finance for salary tracking and budget management. The program objective was explicit, to improve control of payroll and headcount in France through NOVRH Piloting and its Analytics and BI capabilities. | |
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Professional Services | 1000 | $220M | United States | Oracle | Oracle Real Time Decisions | Analytics and BI | 2011 | n/a |
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Retail | 1500 | $220M | Netherlands | Oracle | Oracle Endeca | Analytics and BI | 2020 | n/a |
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Retail | 1500 | $220M | Netherlands | Google Looker Studio (ex. Data Studio) | Analytics and BI | 2026 | n/a |
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Manufacturing | 761 | $221M | Finland | IBM | IBM Cognos Business Intelligence | Analytics and BI | 2007 | n/a |
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Life Sciences | 637 | $221M | United Kingdom | Alteryx | Alteryx One Platform | Analytics and BI | 2022 | n/a |
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Life Sciences | 637 | $221M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a |
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Life Sciences | 637 | $221M | United Kingdom | Tableau Software | Tableau | Analytics and BI | 2022 | n/a |
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Government | 1125 | $221M | Finland | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a |
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