Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Slack | Communications | 2700 | $903M | United States | Deno | Deno | Open-Source Database | 2022 | n/a | In 2022, Slack adopted the Deno runtime for its next-generation developer platform, implementing Deno as an Open-Source Database environment to provide a secure, TypeScript first execution model and accelerate developer onboarding. The rollout targeted developer platform capabilities and security within the United States, concentrating on engineering teams responsible for internal tooling and extensibility. Slack used Deno to standardize runtime behavior, reduce onboarding friction, and speed developer productivity. The implementation configured TypeScript first runtime features, hardened execution policies, and developer tooling for module resolution and runtime diagnostics. Slack leveraged Deno Deploy primitives in its platform configuration, and this approach implies potential use of Deno KV for ephemeral or application state to support lightweight developer workflows. Functional scope prioritized secure script execution, build time type safety, and streamlined local to cloud parity for developer projects. Operational coverage centered on platform engineering and developer onboarding within Slack's United States operations, with governance focused on secure runtime policies, TypeScript standards, secrets handling, and platform documentation. Workflow changes were propagated through platform engineering processes and developer documentation to control script deployment and operational risk. According to Slack, the Deno adoption saved months of engineering effort, accelerating onboarding and reducing development friction. | |
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Slack | Communications | 2700 | $903M | United States | Matillion | Matillion | Extract, Transform, and Load (ETL) | 2020 | n/a | In 2020, Slack implemented Matillion ETL for Snowflake to modernize its data warehouse and accelerate cross functional reporting for Sales, Marketing, Finance and Recruiting in the United States. The Matillion deployment, categorized as Extract, Transform, and Load (ETL), served as the primary orchestration layer feeding Snowflake and centralizing metric generation across business functions. The implementation standardized ETL workflows using Matillion job orchestration, reusable transformation components, and scheduled pipelines to replace bespoke extraction scripts. Matillion ETL for Snowflake reduced reliance on custom ETL code and consolidated configuration and transformation logic within the Matillion environment, enabling a compact operations footprint. Operational coverage focused on Sales, Marketing, Finance and Recruiting teams in the United States, with a small central data engineering team managing the stack. Governance shifted toward centralized pipeline ownership and repeatable deployment patterns, and the project delivered materially faster metric generation, reducing some revenue metric build times from six hours to about 30 minutes and allowing the small team to sustain the environment. | |
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Communications | 5252 | $900M | Pakistan | Cloudflare | Cloudflare CDN | Content Delivery Network | 2025 | n/a |
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Communications | 5252 | $900M | Pakistan | Google Tag Manager | Tag Management | 2024 | n/a |
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Communications | 5252 | $900M | Pakistan | Automattic | WooCommerce | eCommerce | 2024 | n/a |
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Communications | 5252 | $900M | Pakistan | Packet Tide | Packet Tide ExpressionEngine CMS (ex EllisLab) | Web Content Management | 2025 | n/a |
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Communications | 7400 | $890M | Bangladesh | NEC Corporation | NetCracker Technology Digital Business Enablement | OSS/BSS | 2015 | n/a |
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Communications | 7400 | $890M | Bangladesh | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2021 | n/a |
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Communications | 7400 | $890M | Bangladesh | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a |
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Communications | 7400 | $890M | Bangladesh | Red Hat | Red Hat Enterprise Linux | Apps Development | 2016 | n/a |
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