Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Cinemark Brasil SA | Leisure and Hospitality | 2000 | $300M | Brazil | Movio | Movio Research | Analytics and BI | 2018 | n/a | In 2018, Cinemark Brasil SA integrated its point of sale systems with Movio Cinema to centralize loyalty data across its Brazilian circuit and to boost marketing segmentation and campaign performance. Movio Research is identified as the Analytics and BI application inferred from that Movio Cinema integration, and Movio Research is understood to enable advanced audience analytics within the Analytics and BI category. The implementation centralized transaction and loyalty identifiers into Movio’s analytics environment, supporting audience segmentation, cohort analysis, and campaign measurement functions that are typical for Analytics and BI platforms. Data ingestion and consolidation from POS into Movio Cinema and onward into Movio Research is inferred as the architectural pattern used to create unified customer profiles and reporting data sets, aligning with standard ETL and analytics workflows. Operational coverage focused on marketing and CRM functions across Cinemark Brasil’s circuit, with the integration intended to streamline segmentation and campaign orchestration. Governance and process changes are inferred to include standardized segmentation taxonomies, loyalty identifier governance, and campaign measurement workflows to operationalize audience analytics via Movio Research. | |
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Siigo | Professional Services | 2800 | $300M | Colombia | Logrocket | Logrocket Product Analytics | Analytics and BI | 2023 | n/a | In 2023 Siigo implemented LogRocket Product Analytics to instrument and analyze customer behavior on its new online storefront. The deployment targeted ecommerce and online sales in Colombia with coverage designed to support the companys broader operations serving Latin America, using LogRocket Product Analytics within an Analytics and BI context to consolidate behavioral telemetry. The implementation combined LogRocket Product Analytics and heatmaps to capture page level interaction data and event metrics, unifying qualitative session signals with quantitative product metrics. Configuration work emphasized page instrumentation, event taxonomy, and visual heatmap overlays to surface user friction points and feature engagement for product and customer experience teams. Operational coverage prioritized storefront pages and checkout flows, with data feeds routed to product management and CX workflows for prioritized remediation and iterative product changes. Governance centered on standardized event naming and tagging to preserve signal consistency across the storefront rollout, enabling cross functional teams to act on unified qualitative and quantitative insights. Siigo used LogRocket Product Analytics and heatmaps to drive product and CX improvements, and the program increased online conversion from about 10% to 25 to 30% as part of the ecommerce and online sales transformation in Colombia serving Latin America. | |
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Healthcare | 3200 | $300M | United States | Microsoft | Azure Text Analytics | Analytics and BI | 2021 | n/a |
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Banking and Financial Services | 614 | $300M | Czech Republic | Simplity | Accurity Data intelligence Platform | Analytics and BI | 2015 | n/a |
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Leisure and Hospitality | 862 | $300M | United States | Conviva | Conviva | Analytics and BI | 2025 | n/a |
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Media | 230 | $300M | United States | Conviva | Conviva | Analytics and BI | 2023 | n/a |
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Media | 1200 | $300M | Netherlands | Conviva | Conviva | Analytics and BI | 2025 | n/a |
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Media | 1500 | $300M | Turkey | Conviva | Conviva | Analytics and BI | 2021 | n/a |
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Consumer Packaged Goods | 6000 | $300M | South Africa | ZAP | Zap Bi | Analytics and BI | 2019 | Liquid ERP |
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Professional Services | 1300 | $300M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2023 | n/a |
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