Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Manawa Energy, formerly Trustpower | Utilities | 217 | $294M | New Zealand | Salesforce | Salesforce Maps (formerly MapAnything) | Analytics and BI | 2020 | n/a | In 2020, Manawa Energy implemented Salesforce Maps formerly MapAnything as part of its Salesforce platform to introduce location intelligence, aligning the deployment with the Analytics and BI category for sales and field operations. The work was coordinated alongside Sales Cloud, Marketing Cloud, MuleSoft, and Salesforce CPQ to centralize customer product data and support unified customer records across sales and marketing functions. Salesforce Maps formerly MapAnything was configured to deliver live geo visualizations of customer service footprints and territory visualization, providing location aware insights to field sellers and telesales agents. Sales Cloud and Salesforce CPQ automated quoting and booking workflows, reducing manual entry and standardizing quoting rules, while Marketing Cloud delivered onboarding and cross sell journey orchestration. Integrations were executed using MuleSoft to synchronize mapping layers, quote status, and provisioning events into Salesforce as the system of record, ensuring data captured in the field flows back into CRM. Operational coverage explicitly included door to door field sales teams and telesales, with mapping embedded in mobile field workflows so reps can view what solutions customers currently have and update records in near real time. Governance focused on consolidating sales and marketing processes on the Salesforce platform, enforcing CPQ business rules and instrumenting field activity tracking for greater transparency. Reported outcomes tied to the broader Salesforce deployment include a reduction in average booking call time from 45 minutes to 15 minutes, a 30 minute decrease in call time to register a new customer, and reduced technical maintenance as field and telesales were unified on the platform. | |
|
|
Manawa Energy, formerly Trustpower | Utilities | 217 | $294M | New Zealand | Snowflake | Snowflake Data Warehouse | Data Warehouse | 2020 | n/a | ||
 |
|
Retail | 10000 | $294M | India | Tableau Software | Tableau | Analytics and BI | 2019 | n/a |
|
|
|
|
|
Government | 751 | $293M | Australia | Palantir Technologies | Palantir Foundry | Analytics and BI | 2018 | n/a |
|
|
|
|
|
Utilities | 650 | $292M | United States | Oracle | Oracle OBIEE | Analytics and BI | 2013 | n/a |
|
|
|
|
|
Utilities | 650 | $292M | United States | Oracle | Oracle BI Publisher | Analytics and BI | 2013 | n/a |
|
|
|
|
|
Professional Services | 1083 | $292M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2016 | n/a |
|
|
|
|
|
Banking and Financial Services | 603 | $291M | United States | Snowflake | Snowflake Data Warehouse | Data Warehouse | 2020 | n/a |
|
|
|
|
|
Education | 2850 | $291M | United States | Oracle | Oracle Fusion Analytics | Analytics and BI | 2023 | Oracle Consulting Group |
|
|
|
|
|
Media | 296 | $291M | Denmark | Chartbeat | Chartbeat | Analytics and BI | 2013 | n/a |
|
|