Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Honda Motor Automotive 194993 $118.1B Japan Microsoft Microsoft Clarity Marketing Analytics 2023 n/a
Honda Motor Automotive 194993 $118.1B Japan Sprout Social Sprout Social Platform Social Media Management 2025 n/a
Aerospace and Defense 37000 $118.0B United States Webtrends Webtrends Analytics Marketing Analytics 2009 n/a
Aerospace and Defense 37000 $118.0B United States Google Google Tag Manager Tag Management 2017 n/a
Aerospace and Defense 37000 $118.0B United States Qualtrics Qualtrics CustomerXM Customer Experience 2024 n/a
Government 837000 $117.8B France Criteo Criteo Commerce Media Platform Digital Advertising Platform 2023 n/a
Insurance 65680 $117.8B United States Adobe Systems Adobe Experience Cloud Customer Experience 2018 n/a
Insurance 65680 $117.8B United States Cogito Corp Cogito AI Solution Call Center 2016 n/a
Insurance 65680 $117.8B United States Salesforce Salesforce Health Cloud Customer Engagement 2020 n/a
Insurance 65680 $117.8B United States Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2017 n/a
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