Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Humana Insurance 65680 $117.8B United States Adobe Systems Adobe Advertising Cloud Digital Advertising Platform 2019 n/a
Humana Insurance 65680 $117.8B United States Adobe Systems Adobe Analytics Cloud Marketing Analytics 2020 n/a
Insurance 65680 $117.8B United States The Trade Desk The Trade Desk Digital Advertising Platform 2021 n/a
Insurance 65680 $117.8B United States Verint Systems Verint Intelligent Call Recording Call Tracking and Recording 2018 n/a
Insurance 65680 $117.8B United States Nuance Communications Nuance Cloud IVR Interactive Voice Response (IVR) 2021 n/a
Insurance 65680 $117.8B United States Allocadia Allocadia Run Marketing Platform Marketing Automation 2017 n/a
Insurance 65680 $117.8B United States IBM IBM Silverpop Marketing Automation 2017 n/a
Insurance 65680 $117.8B United States HCL Technologies HCL Unica Campaign (formerly IBM Unica Campaign) Marketing Automation 2017 n/a
Retail 41186 $117.6B Germany The Adex The Adex Data Management Platform 2016 n/a
Retail 41186 $117.6B Germany Adjust Adjust Marketing Analytics 2017 n/a
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