Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Deutsche Post Transportation 601723 $92.6B Germany Rock Content Rock Content Ion Account Based Marketing 2010 n/a
Deutsche Post Transportation 601723 $92.6B Germany Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2017 n/a
Transportation 601723 $92.6B Germany Adobe Systems Adobe Target Standard Marketing Analytics 2015 n/a
Transportation 601723 $92.6B Germany Adobe Systems Adobe Audience Manager Data Management Platform 2017 n/a
Transportation 601723 $92.6B Germany Intuit Intuit Mailchimp Marketing Automation 2016 n/a
Transportation 601723 $92.6B Germany Adobe Systems Adobe Dynamic Tag Management Tag Management 2014 n/a
Transportation 601723 $92.6B Germany Adobe Systems Adobe Analytics Cloud Marketing Analytics 2021 n/a
Transportation 601723 $92.6B Germany Adobe Systems Adobe Launch Tag Management 2023 n/a
Consumer Packaged Goods 319000 $91.9B United States Apex Loyalty Apex Loyalty Customer Loyalty 2018 n/a
Consumer Packaged Goods 319000 $91.9B United States ApolloBravo ApolloBravo Text-2-Win Customer Engagement 2013 n/a
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