Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Benesse Holdings Education 17082 $2.9B Japan Contentsquare Contentsquare Customer Experience 2014 n/a
Benesse Holdings Education 17082 $2.9B Japan Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2016 n/a
Education 17082 $2.9B Japan Microsoft Microsoft Azure Cloud Services Application Hosting and Computing Services 2015 n/a
Education 17082 $2.9B Japan Google Google Tag Manager Tag Management 2015 n/a
Education 17082 $2.9B Japan Microsoft Microsoft 365 Collaboration 2015 n/a
Education 17082 $2.9B Japan Adobe Systems Adobe Target Standard Marketing Analytics 2023 n/a
Education 17082 $2.9B Japan Adobe Systems Adobe Audience Manager Data Management Platform 2016 n/a
Education 17082 $2.9B Japan Criteo Criteo Commerce Media Platform Digital Advertising Platform 2016 n/a
Education 17082 $2.9B Japan Mouseflow Mouseflow Marketing Analytics 2017 n/a
Education 17082 $2.9B Japan Tealium Tealium IQ Tag Management Tag Management 2019 n/a
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