Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Adobe | Professional Services | 31360 | $23.8B | United States | Versa Networks | Versa Secure Web Gateway | Secure Web Gateways (SWG) | 2018 | n/a | In 2018, Adobe implemented Versa Secure Web Gateway as part of a Versa Networks use case showing application optimized infrastructure, with the deployment tied to Versa Secure SD WAN and described at the ONUG Fall 2018 presentation. The implementation is characterized in vendor materials as integrating security with SD WAN to support distributed web and cloud application delivery in the United States, and the application is identified here as Versa Secure Web Gateway under the Secure Web Gateways (SWG) category. SWG functionality in the Adobe use case is inferred from Versa Networks SASE and Secure Web Gateway capabilities rather than an explicit Adobe product announcement. Inferred capabilities align with common Secure Web Gateways (SWG) functionality and likely included centralized URL and content policy enforcement, inline web traffic inspection and TLS inspection, cloud access controls for SaaS applications, and centralized policy orchestration to apply security rules consistently across sites. Architecturally the deployment combined Versa Secure SD WAN with integrated SWG controls to provide inline enforcement at branch and edge points, enabling application aware routing and SLA enforcement for web and cloud applications. Operational coverage focused on distributed sites and cloud application traffic within the United States, with primary business functions impacted including network operations, security operations, and application delivery. Vendor materials emphasize improved delivery and SLA enforcement and integrated security as the core outcomes for the Adobe Versa use case, and the Versa Secure Web Gateway was positioned to provide consolidated web security and policy enforcement alongside SD WAN transport controls. | |
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Adobe | Professional Services | 31360 | $23.8B | United States | Amazon Web Services (AWS) | Amazon FSx for Lustre | Cloud Storage | 2024 | n/a | In 2024, Adobe implemented Amazon FSx for Lustre to accelerate training of its Firefly generative AI models and to ensure high GPU utilization. Adobe built the storage tier as part of an AWS AI training platform that included Amazon EC2 P5 and P4d GPU instances, Amazon EKS for orchestration, Amazon EBS for block volumes, Amazon Elastic Fabric Adapter for low latency networking, and Amazon S3 as the central data lake, with Amazon FSx for Lustre providing the high-performance shared file system required for fast access to training datasets, the Apps Category . Amazon FSx for Lustre was configured as a mounted high-throughput file system for both EC2 GPU clusters and EKS-managed training jobs, with tight integration to Amazon S3 for data ingest and continuous synchronization of datasets. Storage configuration emphasized low-latency I O and parallel access patterns to support distributed training techniques such as pipeline parallelism and tensor core utilization, while Amazon EBS provided instance-level persistence for ephemeral workloads. The implementation interoperated with AWS compute and networking services, feeding synchronized data from Amazon S3 through Amazon FSx for Lustre into distributed training on EC2 Reserved Instances, enabling a 20x scale up in model training over six months. Adobe also deployed stateless inference systems across regions for Firefly model serving and explored hardware options to optimize inference cost and performance, while keeping dataset lineage centralized in S3 and FSx storage for reproducibility. Governance combined continuous testing for harmful bias, Reinforcement Learning with Human Feedback to incorporate user interactions, and automated Content Credentials for provenance and traceability of generated assets. In 2024, Adobe launched the Firefly family in nine months, leveraging Amazon FSx for Lustre as a core component to maintain GPU efficiency and fast data throughput during training and iteration. | |
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Professional Services | 31360 | $23.8B | United States | Amazon Web Services (AWS) | Amazon Elastic Block Store (EBS) | Cloud Storage | 2024 | n/a |
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Professional Services | 49480 | $23.3B | Japan | Adobe Systems | Adobe Analytics Cloud | Marketing Analytics | 2022 | n/a |
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Professional Services | 49480 | $23.3B | Japan | Adobe Systems | Adobe Audience Manager | Data Management Platform | 2022 | n/a |
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Professional Services | 49480 | $23.3B | Japan | Adobe Systems | Adobe Dynamic Tag Management | Tag Management | 2022 | n/a |
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Professional Services | 49480 | $23.3B | Japan | Adobe Systems | Adobe Launch | Tag Management | 2022 | n/a |
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Professional Services | 49480 | $23.3B | Japan | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2018 | n/a |
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Professional Services | 49480 | $23.3B | Japan | Akamai | Akamai CDN | Content Delivery Network | 2018 | n/a |
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Professional Services | 49480 | $23.3B | Japan | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2024 | n/a |
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