Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Learning and Development
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Coventry University | Education | 3330 | $634M | United Kingdom | Aula | Aula | Learning and Development | 2020 | n/a | In 2020 Coventry University deployed Aula as a Learning and Development platform across its student population. The rollout covered approximately 40,000 learners across six campuses in the United Kingdom during the 2020/2021 academic year and focused on teaching and learning engagement. The Aula learning experience platform was configured to support educator-led module redesign, collaborative learning workflows, and student engagement features aligned with Learning and Development functionality. Configurations emphasized rapid course content iteration and discussion-centered pedagogy, enabling instructors to redesign modules and manage cohort interactions more responsively. Operational scope included faculty and student populations across all six campuses, with the implementation coordinated during the 2020/2021 academic year and integrated into academic delivery schedules. Governance relied on university academic leads and educator adoption programs to standardize course configuration, instructor workflows, and engagement practices across campuses. Case studies documented measurable engagement improvements and high student satisfaction, with educators reporting rapid module redesign capabilities and improved outcomes. Coventry University Aula Learning and Development implementation therefore materially affected teaching and learning functions across the institution. | |
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Benefit Cosmetics | Consumer Packaged Goods | 5000 | $633M | United States | Elucidat | Elucidat Platform | Learning and Development | 2017 | n/a | In 2017, Benefit Cosmetics implemented the Elucidat Platform for Learning and Development to digitize global product and retail training for frontline staff. The Elucidat Platform was deployed to centralize authoring and delivery of e-learning content for shop floor learners across the United States and multiple countries, aligning the application to retail and product training business functions. Deployment focused on retail and product training modules, emphasizing rapid content authoring, responsive mobile delivery, and built-in learner tracking and reporting capabilities typical of Learning and Development platforms. Configuration prioritized accessibility for shop floor employees and streamlined content publishing workflows to accelerate course updates and distribution. Rollout targeted corporate Learning and Development teams and retail operations with phased publishing and governance processes to manage course versioning and brand consistency. The implementation delivered a doubling of monthly learner visits and an estimated ~69% saving on LMS costs, reflecting scaled learner adoption and lower platform expenditure. | |
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Retail | 2223 | $633M | United States | Udutu | Udutu | Learning and Development | 2011 | n/a |
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Retail | 3000 | $632M | United Kingdom | Fuse Universal | Fuse Learning Platform | Learning and Development | 2017 | n/a |
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Manufacturing | 2251 | $631M | Netherlands | Easygenerator | Easygenerator | Learning and Development | 2018 | n/a |
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Retail | 10 | $631M | Portugal | Moodle | Moodle LMS | Learning and Development | 2020 | n/a |
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Professional Services | 10 | $631M | Portugal | Moodle | Moodle LMS | Learning and Development | 2021 | n/a |
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Government | 3358 | $630M | Australia | SAP | SAP SuccessFactors Plateau | Learning and Development | 2017 | n/a |
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Education | 2680 | $630M | United States | Instructure | Canvas LMS | Learning and Development | 2022 | n/a |
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Communications | 4225 | $630M | Sri Lanka | Moodle | Moodle LMS | Learning and Development | 2018 | n/a |
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