Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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InterContinental Hotels Group | Leisure and Hospitality | 11161 | $2.3B | United Kingdom | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2015 | n/a | ||
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InterContinental Hotels Group | Leisure and Hospitality | 11161 | $2.3B | United Kingdom | IPsoft | IPsoft Amelia AI Platform | Chatbots and Conversational AI | 2016 | n/a | In 2016 InterContinental Hotels Group implemented the IPsoft Amelia AI Platform as a cognitive virtual agent within its global IT service desk, adopting the platform in the Chatbots and Conversational AI category to centralize frontline support for franchised hotel managers. The deployment positioned IPsoft Amelia AI Platform as the single intake point for conversational queries, providing natural language understanding and automated triage to ensure consistent, best-in-class responses to incoming requests. Configuration focused on conversational routing and knowledge-driven response generation, with IPsoft Amelia AI Platform configured to capture intent, present standardized solutions, and escalate complex incidents to human agents or external vendors when required. The implementation emphasized response quality control and standardized answer sets to reduce variability in service desk outputs and to ensure that franchise managers receive consistent guidance across regions. Operationally the platform centralized incoming requests related to the group reservation engine and property management system, consolidating what had previously been distributed support among several third-party entities. Through central intake and more accurate routing, IHG reduced incorrect vendor contacts and the associated call transfer fees, while accelerating resolution times for system-level issues tied to reservations and property operations. Governance changes accompanied the rollout, with the global IT service desk adopting standardized conversational workflows, escalation rules, and a single knowledge corpus maintained through the IPsoft Amelia AI Platform. The scope of impact was the IT service desk and franchise manager support function, with process transformation centered on intake centralization, automated triage, and vendor orchestration to improve service quality and reduce transfer-related costs. | |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | OneNet Global | Ecessa Powerlink | SD-WAN | 2016 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | Adobe Systems | Adobe Audience Manager | Data Management Platform | 2017 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | HCL Technologies | HCL Unica Campaign (formerly IBM Unica Campaign) | Marketing Automation | 2010 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | SAS Institute | SAS IDeaS Revenue Solutions | Subscription and Recurring Billing | 2012 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | Oracle | Oracle MICROS Simphony Cloud | Point Of Sale | 2013 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2010 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | SAP | SAP Concur Expense | Expense Management | 2011 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | SAS Institute | SAS Customer Intelligence | Customer Analytics | 2011 | n/a |
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