Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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InterContinental Hotels Group | Leisure and Hospitality | 11161 | $2.3B | United Kingdom | Teradata | Teradata Integrated Data Warehouse | Data Warehouse | 2010 | n/a | In 2010 InterContinental Hotels Group implemented Teradata Integrated Data Warehouse as a Data Warehouse to underpin an automated digital communications stack where email was the backbone. The project followed an RFP that awarded StrongMail for marketing and transactional email, Unica for campaign management, and Teradata for the enterprise data repository, establishing a combined platform for marketing operations and data consolidation. The Teradata Integrated Data Warehouse was deployed as the central enterprise repository for campaign and subscriber data, ingesting event streams and transactional logs to support segmentation, campaign reporting, and audience profiling. Standard Data Warehouse capabilities were applied, including large scale data storage, query performance for marketing queries, and structured data models to align email program data with customer identifiers and campaign metadata. Integrations in the implementation included direct data flows from StrongMail as the email delivery engine and Unica as the campaign orchestration system, with Smith-Harmon providing creative assets and template optimization that fed into campaign content workflows. Return Path was used for deliverability management and its signals were incorporated into the data feed to the Teradata Integrated Data Warehouse, enabling unified analysis of delivery and engagement metrics. Operational control and analytics remained in-house, InterContinental Hotels Group performs its own analytics against the Teradata Integrated Data Warehouse to inform program strategy and ongoing campaign adjustments. Campaign operations and data governance were organized to coordinate Unica driven orchestration, StrongMail execution, creative inputs from Smith-Harmon, deliverability inputs from Return Path, and centralized analytics on Teradata. | |
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InterContinental Hotels Group | Leisure and Hospitality | 11161 | $2.3B | United Kingdom | Infor | Infor SunSystems | ERP Financial | 2016 | n/a | ||
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | Workday | Workday Payroll | Payroll | 2015 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | ADP | ADP Enterprise eTIME (OEM Kronos Workforce Central) | Time and Attendance | 2011 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | ApostropheCMS | ApostropheCMS | Content Management | 2017 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | Fuse Universal | Fuse Learning Platform | Learning and Development | 2016 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | Oracle | Oracle PeopleSoft ERP | ERP Financial | 2017 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | SS&C Technologies | SS&C Blue Prism | Robotic Process Automation | 2020 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | SAP | SAP Concur Travel | Travel Management | 2012 | n/a |
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Leisure and Hospitality | 11161 | $2.3B | United Kingdom | Oracle | Oracle Recruiting Cloud | Recruiting,Applicant Tracking System,Candidate Relationship Management | 2020 | n/a |
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