Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- TRM
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Marks & Spencer_x000D_ | Retail | 64000 | $18.1B | United Kingdom | Accertify | Accertify Fraud Detection | AML, Fraud and Compliance | 2013 | n/a | In 2013, Marks & Spencer implemented Accertify Fraud Detection in its e-commerce payments environment as a Fraud Detection solution. The UK retail deployment applied Accertify Fraud Detection in real time to screen online transactions, and the implementation has been reported to deliver a 55% reduction in fraud since the original 2013 deployment. The configuration centered on Accertify’s real-time fraud screening capabilities plus Accertify’s SCA optimisation module, the latter added after the initial rollout to manage Strong Customer Authentication without materially increasing checkout friction. Accertify Fraud Detection was configured to evaluate transaction risk at point of sale and to apply SCA optimisation logic to preserve a frictionless checkout for the vast majority of customers. Operationally the implementation was scoped to Marks & Spencer’s e-commerce payments and checkout flows across its UK retail operations, impacting fraud prevention, payments processing, and customer experience teams. Integrations were focused on embedding Accertify Fraud Detection into the online payment authorization path so that screening and SCA optimisation executed inline with transaction processing. Governance included staged rollout of the SCA optimisation module after the initial 2013 deployment, and ongoing tuning of screening thresholds to balance fraud reduction with customer friction. The case study specified that Accertify’s SCA optimisation module was explicitly used to preserve a frictionless checkout experience for the majority of shoppers. | |
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Marks & Spencer_x000D_ | Retail | 64000 | $18.1B | United Kingdom | Accertify | Accertify Returns and Abuse Protection | AML, Fraud and Compliance | 2013 | n/a | In 2013, Marks & Spencer implemented Accertify Returns and Abuse Protection to centralize fraud detection and returns abuse controls across its UK eCommerce operations. Apps Category: The deployment emphasized Accertify Returns and Abuse Protection as a real-time fraud solution, operating at checkout and returns touchpoints to reduce checkout friction while screening abusive returns behavior. Configuration work focused on rules-based decisioning and real-time scoring consistent with fraud and payment-protection use cases, with the implementation framed around online transaction authorization and order fulfillment workflows. Integrations concentrated on the retailer's eCommerce checkout and payment authorization flows, including adaptations for Strong Customer Authentication. The merchant optimized SCA handling in 2020 as a follow-on activity to the 2013 real-time fraud installation, aligning fraud decisioning with authentication challenges and payment provider response patterns. Operational governance centered on centralized fraud operations and tuned decisioning rules, enabling ongoing adjustments to scoring thresholds and abuse detection logic. Accertify’s deployment for Marks & Spencer delivered an explicitly stated 55% reduction in fraud and reduced checkout friction as part of the combined fraud and SCA optimization work. | |
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Retail | 10000 | $2.1B | United States | Accertify | Accertify Returns and Abuse Protection | AML, Fraud and Compliance | 2013 | n/a |
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Government | 30 | $4M | United States | Everbridge | Everbridge Critical Event Management | Critical Event Management | 2013 | n/a |
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Media | 120 | $15M | United States | TransUnion | TransUnion TruValidate (ex Iovation) | AML, Fraud and Compliance | 2013 | n/a |
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Leisure and Hospitality | 200 | $25M | United States | CrownPeak | CrownPeak Universal Consent Platform (formerly Evidon) | Governance, Risk and Compliance | 2013 | n/a |
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Automotive | 2600 | $300M | India | CrownPeak | CrownPeak Universal Consent Platform (formerly Evidon) | Governance, Risk and Compliance | 2013 | n/a |
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Transportation | 2000 | $800M | Indonesia | CrownPeak | CrownPeak Universal Consent Platform (formerly Evidon) | Governance, Risk and Compliance | 2013 | n/a |
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Media | 629 | $190M | United Kingdom | CrownPeak | CrownPeak Universal Consent Platform (formerly Evidon) | Governance, Risk and Compliance | 2013 | n/a |
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Media | 20 | $2M | United States | CrownPeak | CrownPeak Universal Consent Platform (formerly Evidon) | Governance, Risk and Compliance | 2013 | n/a |
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