Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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West Coast University | Education | 1500 | $300M | United States | Converge Direct | Helix | Analytics and BI | 2019 | n/a | In 2019, West Coast University deployed Helix in the Analytics and BI category to instrument its public website. The Helix implementation was delivered by Converge Direct and focused on web event tracking, session analytics, and dashboarding to support enrollment marketing and digital engagement workflows. Deployment targeted the university website as the primary data source, using a combination of client-side telemetry and server-side tagging to capture page events, form interactions, and conversion funnels. Configuration emphasized role-based dashboards and scheduled reports for marketing, admissions, and institutional research teams to consume web-derived signals. Helix was configured to deliver visualization, cohort analysis, and report scheduling capabilities consistent with Analytics and BI functional workflows, including data normalization and self-service reporting. Integrations were scoped to the website content layer and internal reporting processes, provisioning cleansed web event feeds into centralized dashboards for operational teams. Governance included role-based access control, report ownership assignment, and a phased rollout across web properties, with staged enablement aligned to marketing and admissions priorities. | |
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FreshDIrect Singapore | Retail | 100 | $9M | Singapore | Converge Direct | Helix | Analytics and BI | 2019 | n/a | In 2019, FreshDIrect Singapore deployed Helix on its public website to establish a centralized Analytics and BI capability for web instrumentation and behavioral telemetry. The deployment emphasized real-time collection of page views and event-level interactions, positioning Helix as the primary application for storefront analytics. Helix was configured to deliver standard Analytics and BI functions including session tracking, funnel visualization, event segmentation, and role-based dashboards for web performance and customer behavior analysis. Implementation work focused on client-side tagging and server-side event collection, and Helix dashboards were provisioned to support operational monitoring and campaign reporting. Operational ownership centered on marketing, merchandising, and web operations teams in Singapore, who used Helix dashboards and reports for decision support. Governance practices were established around data collection policies, dashboard access controls, and a regular reporting cadence, with Helix serving as the analytics layer embedded on the company website. | |
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Retail | 2800 | $1.5B | United States | Converge Direct | Helix | Analytics and BI | 2019 | n/a |
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Retail | 2900 | $1.5B | United Kingdom | Oracle | Oracle Endeca | Analytics and BI | 2019 | n/a |
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Leisure and Hospitality | 6000 | $325M | United States | Converge Direct | Helix | Analytics and BI | 2019 | n/a |
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Professional Services | 80 | $6M | United States | GoodData Corporation | GoodData | Analytics and BI | 2019 | n/a |
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Retail | 1700 | $200M | United States | Oracle | Oracle Endeca | Analytics and BI | 2019 | n/a |
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Consumer Packaged Goods | 150 | $15M | United States | Converge Direct | Helix | Analytics and BI | 2019 | n/a |
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Government | 128668 | $1.0B | Chile | Tableau Software | Tableau | Analytics and BI | 2019 | n/a |
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Government | 2500 | $450M | Netherlands | Tableau Software | Tableau | Analytics and BI | 2019 | n/a |
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