Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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The Flag Switzerland | Leisure and Hospitality | 40 | $4M | Switzerland | Sweeply | Sweeply | Task Management | 2025 | n/a | In 2025 The Flag Switzerland implemented Sweeply at THE FLAG Zurich to centralize housekeeping and cross-department task workflows, using the application as its Task Management platform to gain real time visibility into room status and operational handoffs. Sweeply was configured to surface room readiness, assign and track housekeeping tasks, and provide shift planners with an up to date operational view to coordinate staff across service periods. The implementation emphasized operational workflow configuration rather than custom integrations, with Sweeply deployed to manage daily housekeeping cycles, task acceptance and completion workflows, and status flags used by front desk and housekeeping teams. Configuration work centered on task assignment rules and status-driven routing to reduce manual coordination and accelerate shift planning. Operational scope remained focused on the Zurich property, covering housekeeping and adjacent service functions such as front desk coordination and maintenance notification through shared task queues and real time status updates. Rollout included adoption by on shift supervisors and housekeeping leads to consolidate task ownership and create a single source of truth for room status and outstanding work. Governance and process changes included standardized task templates and shift planning routines enforced through the Sweeply application, with the hotel reporting faster shift planning, roughly eight hours per week saved on management tasks, and about an 80 percent reduction in related guest complaints after adoption. Sweeply is referenced by name as the central Task Management system coordinating these operational changes at THE FLAG Zurich. | |
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Le Sirenuse Italy | Leisure and Hospitality | 80 | $38M | Italy | Verity | Verity Loyalty Management Suite | Customer Loyalty | 2025 | n/a | In 2025 Le Sirenuse Italy engaged Verity and ran a CRM workshop at Le Sirenuse Positano to plan and implement the Verity Loyalty Management Suite as a Customer Loyalty solution. The engagement centered on architecting guest personalization and retention capabilities using the Verity Loyalty Management Suite, with explicit intent to manage guest data and loyalty programs across Europe. The implementation narrative focused on Customer Loyalty functional modules typical for hotel operations, including centralized guest profile and identity resolution, loyalty tier and rewards management, segmentation and targeted offers, and campaign orchestration for guest lifecycle communication. Verity Loyalty Management Suite was positioned to support personalization workflows driven by guest attributes and booking behaviors, and to operationalize membership rules and point accrual configurations. Workshop outputs emphasized mapping guest data sources and operational touchpoints, aligning front office, guest services, reservations and marketing processes to the new loyalty workflows. Governance topics addressed during planning included data consent capture, segmentation governance, role-based access for hotel staff, and a staged rollout plan starting at the Positano property with configuration templates suitable for broader European program management. Expected outcomes articulated by the engagement included improved guest experience through more consistent personalization and increased repeat bookings driven by coordinated loyalty offers. The narrative reflects a hotel-level implementation for Le Sirenuse Italy using Verity Loyalty Management Suite to centralize Customer Loyalty operations and standardize loyalty program execution across the hotel and wider European guest base. | |
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Leisure and Hospitality | 10 | $1M | United Kingdom | Composity | Composity ERP | ERP Financial | 2025 | n/a |
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Leisure and Hospitality | 50 | $5M | United States | Block, Inc. | Square Shifts | Time and Attendance | 2025 | n/a |
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Leisure and Hospitality | 12 | $1M | United States | Block, Inc. | Square Employee Benefits | Benefits Administration | 2025 | n/a |
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Leisure and Hospitality | 1400 | $200M | Switzerland | Microsoft | Microsoft Azure AI Foundry | Generative AI Platforms | 2025 | n/a |
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Leisure and Hospitality | 600 | $120M | Germany | reCAPTCHA | Application Security (AppSec) | 2025 | n/a |
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Leisure and Hospitality | 600 | $120M | Germany | Vimeo | Vimeo Online Video Editor | Video Editing | 2025 | n/a |
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Leisure and Hospitality | 600 | $120M | Germany | Cloudflare | Cloudflare CDN | Content Delivery Network | 2025 | n/a |
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Leisure and Hospitality | 600 | $120M | Germany | jsDelivr | jsDelivr CDN | Content Delivery Network | 2025 | n/a |
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