Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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AllTrails | Leisure and Hospitality | 385 | $71M | United States | Ada Support | Ada AI Chatbot | Chatbots and Conversational AI | 2025 | n/a |
In 2025, AllTrails deployed Ada AI Chatbot on its website. The deployment uses the Ada AI Chatbot as the public-facing conversational interface, classified as Chatbots and Conversational AI, to handle site visitor inquiries and self-service interactions.
The implementation emphasizes web-based conversational flows and automated self-service, using Ada AI Chatbot capabilities such as intent recognition, guided troubleshooting, FAQ resolution and automated triage. Configuration work focused on conversational design, intent and entity modeling, escalation pathways to human teams, and maintaining session context across multi-step dialogues to support complex user journeys.
Operational coverage centers on AllTrails customer experience and support touchpoints on the public site, where Ada AI Chatbot standardizes first-contact responses for trail information, account and subscription questions. Governance structures were established with conversational content owners and response review processes, and the rollout was staged with iterative updates to dialogue flows coordinated between product and customer experience teams.
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AllTrails | Leisure and Hospitality | 385 | $71M | United States | PayPal | PayPal Braintree | Payment Processing | 2025 | n/a |
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Leisure and Hospitality | 385 | $71M | United States | Google Pay | Payment Processing | 2025 | n/a |
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Leisure and Hospitality | 385 | $71M | United States | Amazon Web Services (AWS) | Amazon WAF | Web Application Firewalls (WAF) | 2025 | n/a |
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Leisure and Hospitality | 385 | $71M | United States | Stripe | Stripe Payments | Payment Processing | 2025 | n/a |
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Leisure and Hospitality | 385 | $71M | United States | Oracle | JavaScript | Apps Development | 2025 | n/a |
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Leisure and Hospitality | 385 | $71M | United States | Shopify | Shopify CDN | Content Delivery Network | 2025 | n/a |
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Leisure and Hospitality | 3000 | $150M | United States | Wix.com | Wix.com | Web Content Management | 2025 | n/a |
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Leisure and Hospitality | 3000 | $150M | United States | Wix.com | Wix Hosting | Application Hosting and Computing Services | 2025 | n/a |
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Leisure and Hospitality | 3000 | $150M | United States | Jotform | JotForm Form Builder | Web Content Management | 2025 | n/a |
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