Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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HP | Manufacturing | 58000 | $53.6B | United States | Target Dashboard | Target Dashboard Platform | Analytics and BI | 2020 | n/a | In 2020, HP implemented Target Dashboard Platform to support campaign and marketing reporting. The deployment leverages Analytics and BI capabilities to deliver fast, visual access to campaign metrics for marketing managers in the United States. Vendor marketplace listings and user reviews indicate usage focused on interactive dashboards, visual reporting, and KPI instrumentation tailored to campaign performance, though specific module names and configuration details are not disclosed. Target Dashboard Platform appears to serve as a centralized reporting layer for marketing teams, providing role based access to campaign metrics and consolidated views of marketing activity. Public sources do not detail integrations or deployment topology, so no specific connector or architecture claims are made. The HP Target Dashboard Platform Analytics and BI marketing reporting relationship is supported by customer feedback and vendor listings, which identify operational coverage within marketing and campaign management functions. | |
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Conair | Manufacturing | 4000 | $1.4B | United States | Databox | Databox Platform | Analytics and BI | 2020 | n/a | In 2020 Conair implemented the Databox Platform to centralize analytics across five consumer brands, using Analytics and BI to automate reporting for ecommerce and marketing channels. Databox Platform provided a single pane view that enabled stakeholders at all levels to access performance insights and scheduled reports. The implementation concentrated on dashboarding, KPI scorecards, real time and scheduled data refreshes, and automated report distribution, configured to reflect brand and channel level metrics. Databox Platform was configured with custom metrics and visualization templates to standardize ecommerce and marketing performance reporting across brands, leveraging category aligned capabilities such as connector based ingestion, metric calculation, alerting and templated dashboards. Integrations incorporated Google Analytics and multiple ad platforms alongside other channel sources to consolidate web and campaign performance into unified dashboards. Operational coverage targeted digital and ecommerce reporting across Conair’s five consumer brands, supporting marketing, ecommerce and channel performance teams, with the Databox Platform positioned as the primary Analytics and BI layer for cross brand reporting and stakeholder self serve. Governance established standardized KPI definitions, role based access to dashboards, and a phased rollout of brand level dashboards to enable decentralised self serve while maintaining centralized metric definitions. The rollout automated reporting workflows and enabled stakeholders across functions to self serve performance insights across ecommerce and marketing channels. | |
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Distribution | 10 | $1M | United States | Finteza | Finteza Analytics | Analytics and BI | 2020 | n/a |
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Professional Services | 1300 | $204M | United Kingdom | Red Flag Alert | Red Flag Alert Platform | Analytics and BI | 2020 | n/a |
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Retail | 4661 | $781M | Kazakhstan | Finteza | Finteza Analytics | Analytics and BI | 2020 | n/a |
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Utilities | 8981 | $7.6B | United States | CEdge Software | CEdge C-DataEdge BI | Analytics and BI | 2020 | n/a |
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Healthcare | 40000 | $9.3B | United States | CEdge Software | CEdge C-DataEdge BI | Analytics and BI | 2020 | n/a |
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Consumer Packaged Goods | 6700 | $2.3B | United States | CEdge Software | CEdge C-DataEdge BI | Analytics and BI | 2020 | n/a |
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Distribution | 90 | $10M | United States | Geckoboard | Geckoboard | Analytics and BI | 2020 | n/a |
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Professional Services | 100 | $10M | United States | Insightsoftware | Insightsoftware Logi Analytics | Analytics and BI | 2020 | n/a |
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