Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Atoms | Retail | 30 | $15M | United States | Perfalytics | Freshpaint | Analytics and BI | 2020 | n/a | In 2020, Atoms deployed Freshpaint on its public website to instrument customer interactions and site events. The Freshpaint deployment supports the company's Analytics and BI efforts by centralizing first party event collection for web-based commerce and customer engagement channels. The implementation focused on event schema design and automated client-side instrumentation, using Freshpaint to capture page views, product interactions, and named user events. Configuration work included mapping custom event properties, enabling identity resolution across sessions, and applying consent-aware capture to honor tracking preferences. Event streams captured via Freshpaint are routed into downstream analytics and BI pipelines and to marketing endpoints, enabling a unified event layer for analysis and activation without naming specific downstream vendors. Operational coverage is limited to the Atoms website, and the primary business functions consuming the data are product analytics, marketing, and growth analytics. Governance was established around a centralized event taxonomy and change control process, with the analytics function owning schema updates and QA gates for new events. Rollout was executed iteratively on the web property, accompanied by monitoring for instrumentation fidelity and periodic taxonomy reviews. | |
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Sky Radio Netherlands | Media | 50 | $15M | Netherlands | Objective Platform | Objective Platform | Analytics and BI | 2020 | n/a | ||
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Media | 95 | $3M | India | Deep.BI | Deep.BI | Analytics and BI,Data Warehouse | 2020 | n/a |
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Utilities | 18 | $5M | United States | Google Charts | Analytics and BI | 2020 | n/a |
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Non Profit | 10 | $13M | United States | Fathom | Fathom Analytics | Analytics and BI | 2020 | n/a |
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Healthcare | 250 | $40M | Australia | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Professional Services | 4700 | $1.2B | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Government | 8082 | $1.5B | Australia | Palantir Technologies | Palantir Foundry | Analytics and BI | 2020 | n/a |
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Professional Services | 2000 | $500M | Malaysia | Palantir Technologies | Palantir Foundry | Analytics and BI | 2020 | n/a |
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Oil, Gas and Chemicals | 1800 | $110M | India | Palantir Technologies | Palantir Foundry | Analytics and BI | 2020 | n/a |
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