London, WC2H 9JQ,
United Kingdom
Acuto
Acuto, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Acuto collaboration with software players such as Opteo empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Acuto | Opteo | Opteo Platform | Digital Advertising Platform | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Layer Cake Digital Canada | Professional Services | 10 | $1M | Canada | Opteo | Opteo Platform | Digital Advertising Platform | 2022 |
In 2022, Layer Cake Digital Canada implemented the Opteo Platform, a Digital Advertising Platform, to pull Google Ads optimisation recommendations into its agency workflow for paid advertising operations. The deployment focused on operationalizing Opteo recommendations within the agency’s campaign management processes and aligning suggestion delivery with day to day PPC activities in Canada.
The Opteo Platform was configured to surface Google Ads optimisation recommendations and format them for operational follow up, enabling structured recommendation metadata and prioritization to be captured for action. Configuration work emphasized translating Opteo suggestions into discrete tasks and tags that match the agency’s PPC workflow and campaign governance requirements.
Acuto built an integration that pushed Opteo suggestions into monday.com, creating automated task creation from recommendation events and embedding the Digital Advertising Platform output into the agency’s existing task management layer. The integration connected recommendation outputs to campaign managers and account teams, centralizing optimizations within monday.com to support execution and tracking across Canadian client accounts.
Governance changes included introducing automated task creation and updating review workflows so that Opteo Platform recommendations become part of regular campaign operations. Acuto reports dozens of hours saved across client accounts as a result of the integration and automation, with time savings and operational efficiency explicitly cited by the implementation team.
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