Chattanooga, 37408, TN,
United States
Ambition
Ambition, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Ambition collaboration with software players such as Mapp Digital empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Ambition | Mapp Digital | Mapp Marketing | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Varelotteriet Denmark | Leisure and Hospitality | 10 | $22M | Denmark | Mapp Digital | Mapp Marketing | Marketing Automation | 2021 |
In 2021, Varelotteriet Denmark implemented Mapp Marketing to centralize online and offline customer and retailer data, leveraging the Marketing Automation capabilities to run personalized and geo targeted campaigns in Denmark. The deployment was executed with agency partner Ambition and focused on marketing and CRM workflows that connected retailer ticket sales with direct consumer engagement.
Configuration within Mapp Marketing Cloud included unified customer profiles, audience segmentation, and orchestration of predictive scoring models to identify high propensity purchasers. Campaign automation used predictive models, automated SMS, and dynamic banners to coordinate digital touchpoints and drive footfall and online purchases. Geo targeted segmentation and retailer level data mapping were used to align creative and offers to specific retail locations and consumer clusters.
Governance and execution were campaign centric, with a 13 week campaign run by Varelotteriet Denmark marketing and Ambition, and operational scope covering retail partners across Denmark and both online and in store channels. Integration points centered on ingesting retailer and customer data into Mapp Marketing Cloud for real time segmentation and message delivery, with CRM and marketing functions impacted. The reported outcome was approximately 300% increase in ticket sales across retailers during the campaign period.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating Ambition Services
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||