Porto Alegre, 90030-130,
Brazil
Compass UOL
Compass UOL, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Compass UOL collaboration with software players such as Oracle empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Compass UOL | Oracle | Oracle CX Cloud | Customer Experience | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Delly's Food Service | Distribution | 1000 | $280M | Brazil | Oracle | Oracle CX Cloud | Customer Experience | 2022 |
In 2022, Delly's Food Service expanded its Oracle CX Cloud implementation in the Customer Experience category to accelerate digital commerce and standardize previously manual sales processes. Delly's Food Service, the largest food distributor in Brazil with operations across 13 states, serves small and medium restaurant operators, grocery stores, and an emerging B2C home delivery segment, and the Oracle CX Cloud deployment targets those mixed B2B and B2C channels while consolidating commerce operations across subsidiary companies.
The implementation centers on Oracle Commerce as the core commerce module within Oracle CX Cloud, delivering a cloud-based digital storefront, a structured product catalog for 13,000 SKUs, and order and delivery tracking capabilities. Configuration work emphasized catalog hierarchy and personalization, including dynamically localized offers and regionally adapted menus, and the platform embedded guided selling policies to surface sales histories and customer touchpoints for field sales users.
Operational coverage included consolidation of workflows across Delly's subsidiaries into a single portal for end-to-end food distribution lifecycle management, unifying order capture, fulfillment visibility, and customer self-service in one cloud instance. The rollout addressed frontline transformation for roughly 1,500 sales representatives by shifting manual seller tasks into digitally guided workflows, enabling consistent sales governance and repeatable ordering processes.
Companion delivery and governance followed a staged approach with implementation partner Compass UOL, which advised on the digital architecture and built a minimum viable product before a broad production launch. The initial commerce storefront achieved user acceptance in testing and the project moved to production after a nine month development cycle, reflecting staged governance and incremental feature rollout.
Outcomes reported from the Oracle Commerce deployment within Oracle CX Cloud included a 20 percent increase in website registrations and a doubling of average order size from 1.5 to 3.5 SKUs per order, alongside increased site traffic driven by improved catalog organization. Personalization and localized menus contributed to stronger customer experience and loyalty in regional markets, and sales adoption improved through guided selling policies that enabled reps to leverage consolidated customer histories.
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Buyer Intent: Companies Evaluating Compass UOL Services
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