Conversio
Somerset House Strand,
London, WC2R 1LA,
United Kingdom
London, WC2R 1LA,
United Kingdom
44 20 7971-1140
Professional Services
Conversio
List of Software Implementations where Conversio is Reseller or System Integrator
Conversio, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Conversio collaboration with software players such as Mastercard empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Conversio is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Conversio | Mastercard | Mastercard Dynamic Yield | Personalization and Product Recommendations | eCommerce |
List of Software Implementations where Conversio is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Ocado Group | Professional Services | 20261 | $1.6B | United Kingdom | Mastercard | Mastercard Dynamic Yield | Personalization and Product Recommendations | 2024 | In 2024, Ocado Group implemented Mastercard Dynamic Yield to drive personalization across its customer-facing ecommerce experiences, targeting first-time shoppers, returning shoppers approaching a fifth purchase, and Smart Pass subscription candidates. The deployment emphasized the Personalization and Product Recommendations category, using Mastercard Dynamic Yield as the primary decisioning and experimentation layer to tailor messaging, product recommendations, and promotional placements across the shopping funnel. The implementation configured core capabilities of Mastercard Dynamic Yield including audience segmentation, A/B and multivariate experimentation, real-time product recommendations, promotional banner orchestration, and in-cart personalized messaging. Ocado and implementation partner Conversio built modular experiences such as an ungated product listing for new visitors, a cleaner checkout flow variant for first-time customers, a multi-buy recommendation row to surface bulk savings, a gamified progress tracker to drive fifth-time purchases, and targeted Smart Pass subscription overlays, all managed through Dynamic Yield’s experience composer and audience rules. Integrations were executed to synchronize Experience Optimization outputs with Ocado’s commerce and content systems, enabling decisioning to appear in the product listing pages, cart, checkout flow, and homepage banner areas. The engagement covered sitewide web channels for the UK ecommerce footprint and aligned Marketing, Product, Development, and Digital teams to operationalize personalized experiences, while Conversio provided implementation, strategy, and ongoing experimentation management. Governance and rollout followed an 18 month phased experimentation program driven by hypothesis testing and continuous iteration, with prioritized use cases for the first order, intermediate repeat visits, and subscription conversion. Outcomes reported from these specific experiments include a 55 percent uplift in add to cart rate when multi-buy recommendations were surfaced in a dedicated row, a 6.7 percent uplift in conversion rate attributed to multi-buy recommendations at checkout, a 13.5 percent increase in Smart Pass subscription sign ups from targeted subscription messaging, and a 5.7 percent uplift in add to cart rate for the ungated first-time shopper experience, all delivered through Mastercard Dynamic Yield and managed in partnership with Conversio. |
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IT Decision Makers and Key Stakeholders at Conversio
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Buyer Intent: Companies Evaluating Conversio Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Conversio software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Conversio System Integrator / VAR Profile
Conversio is a system integrator and technology consulting firm headquartered in London, United Kingdom, with approximately 20 employees and annual revenues of $2M.
Conversio implements and supports enterprise applications across markets such as eCommerce.
APPS RUN THE WORLD tracks 1 verified Conversio software implementations across industries and regions, including: Ocado Group where Conversio implemented Mastercard Dynamic Yield.
Conversio has a strategic VAR/SI partnership with Mastercard, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Conversio partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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