Munchen, 81541,
Germany
diva-e Conclusion
diva-e Conclusion, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. diva-e Conclusion collaboration with software players such as Twilio, CoreMedia and empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| diva-e Conclusion | CoreMedia | CoreMedia | Web Content Management | Content Management |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
dm-drogerie markt | Retail | 79745 | $14.8B | Germany | Twilio | Twilio Segment | Customer Data Platform | 2020 |
In 2020, dm-drogerie markt implemented Twilio Segment. The deployment established Twilio Segment as the company’s Customer Data Platform to centralize and synchronize customer data across business functions.
The implementation focused on core CDP capabilities including unified data collection, identity resolution to build deterministic customer profiles, and real-time routing of events. Twilio Segment was configured with API connectors and event ingestion pipelines to reduce friction when onboarding data sources, and the platform was used to make unified customer profiles available to employees and downstream systems.
Integrations emphasized linkage to dm-drogerie markt’s e-commerce and marketing suite solutions through Segment’s connector framework, enabling consistent customer signals for marketing orchestration and personalization. The project created a first-party data foundation and a privacy-aware data orchestration layer intended to support more personal customer engagement while maintaining data governance requirements.
Implementation ownership was provided by diva-e Conclusion, which delivered consulting and technical implementation services from requirements and use case definition through adaptation and operational handover. diva-e supported rollout governance, data use case prioritization, and operational workflows for data access and routing, and the engagement positioned Twilio Segment to deliver more effective marketing with orchestrated customer data while addressing privacy imperatives.
|
|
|
dm-drogerie markt | Retail | 79745 | $14.8B | Germany | CoreMedia | CoreMedia | Web Content Management | 2020 |
In 2020 dm-drogerie markt implemented CoreMedia as its Web Content Management solution to underpin a revised online commerce platform optimized for smartphone shopping. CoreMedia was deployed headless to separate content composition from delivery, enabling the frontend to operate as a single page app built in React and to support transactional storefront experiences on dm.de.
The CoreMedia implementation focused on content orchestration for the OCR commerce platform and the initial use case of the men’s platform SEINZ. CoreMedia delivered headless content services that enabled modular content composition, editorial workflows, and runtime content delivery to a React single page application, aligning content management with e-commerce merchandising and UX requirements.
Integration and operational coverage included tracking, testing, and personalization systems, with SAS Customer Intelligence 360 used for A/B testing and tracking instrumentation. diva-e provided software development and architecture consulting alongside dmTECH, advising on product ratings and search engine optimization to support online store capabilities and continuous UX improvement.
Governance and rollout followed agile, cross-functional Scrum teams and KPI-based decision making, with A/B testing and jointly configured tracking serving as the basis for iterative releases. The engagement with diva-e and dmTECH emphasized ongoing software development, analytics-driven content personalization, and sustained improvements to online reach and turnover as stated outcomes.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating diva-e Conclusion Services
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||