Austin, 78722, TX,
United States
Etype Services
Etype Services, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Etype Services collaboration with software players such as Protecmedia empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Etype Services | Protecmedia | Protecmedia IterWCM | Content Management | Content Management |
| Etype Services | Protecmedia | Protecmedia MAS | Analytics and BI | Analytics and BI |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
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Straus Newspapers | Media | 24 | $3M | United States | Protecmedia | Protecmedia MAS | Analytics and BI | 2020 | In 2020 Straus Newspapers deployed Protecmedia MAS as its Analytics and BI platform to unify editorial publishing and audience analytics across the group. Protecmedia MAS was implemented to consolidate print and web workflows across 18 local publications and the deployment was delivered with partner Etype Services. Protecmedia MAS provided real time web metrics, audience segmentation and analytics dashboards as core Analytics and BI capabilities, and was used to instrument content performance and push analytics for editorial teams. Configuration emphasized unified editorial production workflows and web publishing telemetry, aligning content metadata, audience segments and performance reporting within a single Media Cloud application. The implementation integrated Protecmedia MAS with Straus Newspapers web publishing and print production pipelines to cover editorial and digital operations across all 18 titles, expanding operational scope to audience development and newsroom analytics functions. Etype Services supported deployment and initial configuration, enabling newsroom users to access real time metrics and segmented audience data alongside publishing tools. The Protecmedia MAS rollout is described as spanning the full set of local publications and the case reports an approximately 62% average increase in web traffic between 2019 and 2020, with substantially higher monthly visitor counts noted. Governance changes centered on centralized analytics reporting for editorial decisions and the introduction of audience segmentation workflows to inform content push strategies. | |
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Straus Newspapers | Media | 24 | $3M | United States | Protecmedia | Protecmedia IterWCM | Content Management | 2019 | In 2019, Straus Newspapers implemented Protecmedia IterWCM as a cloud editorial platform in a Content Management deployment across its 18 local publications. The implementation used Protecmedia Cloud, Milenium-based architecture with Iter included in the Media Cloud to centralize editorial and publishing operations and to migrate over 300,000 articles into the new system. The project scope targeted newsroom and print to web convergence for Straus News publications in the United States. Protecmedia IterWCM was configured to support core editorial workflow and web publishing capabilities, including content ingestion, archive migration, scheduling, template management, and multi edition publishing orchestration consistent with Content Management functional expectations. Configuration emphasized unified editorial queues, templated front end publishing paths, and automated content distribution to both print and web channels to streamline cross platform workflows. The deployment retained cloud native hosting and a central content repository architecture to enable consolidated authoring and edition control. Etype Services acted as the SI VAR for installation and rollout, completing installation and training rapidly for Straus Newspapers newsroom teams. The US newsroom and web publishing project produced a significant web traffic increase and streamlined multi edition publishing operations for the 18 publications. Governance adjustments focused on standardized editorial processes and training driven adoption to sustain the unified Content Management workflow. |
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