Breda, 4814 DC,
Netherlands
Fingerspitz
Fingerspitz, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Fingerspitz collaboration with software players such as Channable empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Fingerspitz | Channable | Channable | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Cortina Netherlands | Distribution | 250 | $60M | Netherlands | Channable | Channable | eCommerce | 2022 |
In 2022, Cortina Netherlands implemented Channable for eCommerce to centralize feed management and PPC automation for its marketing and paid search workflows. The deployment focused on branded campaign management within the Netherlands distribution business, aligning organic search signals with paid media controls.
Channable's feed management and PPC automation modules were configured with rule-based workflows to filter non-branded terms, remove duplicate keywords, and apply automated bid adjustments. The implementation used Channable rules to enforce bid logic and campaign segmentation, operationalizing a dynamic approach to branded keyword bidding while preserving market share at lower cost per click.
Integrations explicitly included Google Search Console and Google Ads, with combined signal ingestion used to drive bid automation and campaign prioritization. Fingerspitz acted as the implementation partner, configuring the Channable environment, mapping feed attributes to advertising constructs, and operationalizing the automation for Cortina Netherlands marketing and PPC teams.
The project delivered explicit outcomes reported by the implementation, saving €38,593 which represented a 64% reduction in branded spend, while organic traffic increased by 38% and revenue rose by 3.69%. Channable was executed as the central eCommerce feed and PPC control layer to coordinate search console data and ads performance for ongoing campaign governance.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating Fingerspitz Services
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||