Paris, 75008,
France
Hanalytics France
Hanalytics France, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Hanalytics France collaboration with software players such as Funnel empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Hanalytics France | Funnel | Funnel Platform | Marketing Analytics | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Sephora | Retail | 52000 | $15.0B | France | Funnel | Funnel Platform | Marketing Analytics | 2022 |
In 2022, Sephora implemented Funnel Platform as part of a modern marketing data stack to centralize marketing reporting. The work targeted Marketing Analytics and concentrated analytics operations for 18 local teams across Europe, with operational focus on the EMEA region and marketing and analytics business functions.
Funnel Platform was configured to ingest and normalize channel and campaign level marketing data, and to orchestrate downstream data delivery into Google BigQuery. Transformations and semantic modeling were executed in dbt, while Looker Studio provided standardized visualization and reporting across markets, enabling repeatable data modeling and reporting workflows.
The implementation was executed with Hanalytics France as the systems integrator, integrating Funnel Platform with BigQuery, dbt, and Looker Studio to form a centralized marketing data pipeline. Operational coverage included marketing analytics teams across 18 local European markets, consolidating reporting cadence and metric definitions for cross-market comparability.
Governance changes focused on centralized data ingestion standards, common metric definitions and standardized reporting templates to reduce variability across local teams. The project delivered a reported 75 percent reduction in data warehouse processing costs and faster, standardized reporting across markets, outcomes that were documented by the vendor case study for the Funnel Platform implementation.
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Buyer Intent: Companies Evaluating Hanalytics France Services
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