San Francisco, 94105, CA,
United States
Marin Software
Marin Software, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Marin Software collaboration with software players such as Microsoft empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Marin Software | Microsoft | Microsoft Advertising | Partner Relationship Management | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Ritchie Bros Auctioneers Canada | Manufacturing | 2200 | $1.0B | Canada | Microsoft | Microsoft Advertising | Partner Relationship Management | 2021 |
In 2021, Ritchie Bros Auctioneers Canada implemented Microsoft Advertising as a Partner Relationship Management application on their website. The deployment uses Microsoft Advertising from vendor Microsoft, with implementation and ongoing campaign management support provided by Marin Software.
Configuration and functional scope centered on partner-facing campaign orchestration and co-marketing workflows consistent with Partner Relationship Management capabilities. Microsoft Advertising was embedded at the site level to surface partner-targeted advertising, distribute co-branded assets, and centralize partner lead routing and tracking within web-based campaign flows.
Operational coverage focused on marketing and partner operations teams in Canada, with governance implemented through marketing-led approval workflows and partner access controls. Marin Software operated as the systems integrator for campaign configuration and tag deployment, while Microsoft Advertising served as the primary application supporting Ritchie Bros Auctioneers Canada Microsoft Advertising Partner Relationship Management marketing and partner operations relationship.
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Buyer Intent: Companies Evaluating Marin Software Services
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