Moonlight
Moonlight, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Moonlight collaboration with software players such as MLeads empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Moonlight | MLeads | MLeads | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Stellantis Portugal | Automotive | 120 | $50M | Portugal | MLeads | MLeads | Marketing Automation | 2012 |
In 2012, Stellantis Portugal deployed MLeads in the Marketing Automation category using Moonlight's M.Leads platform to centralize capture, qualification and distribution of inbound leads across its dealer network. The implementation targeted CRM and lead management workflows and went live across Portugal in 2012, covering dealer and authorized workshop distribution processes for the companys formerly FCA brands now operating under Stellantis.
The MLeads implementation explicitly used lead capture, lead qualification and reporting modules, configured to enforce qualification rules and to support a distribution engine that routed qualified leads to dealers and authorized workshops. Functional configuration emphasized centralized intake, rule based scoring and consolidated reporting to support ongoing lead-management and dealer follow up processes.
Integrations included Facebook and other external lead sources as inbound connectors, feeding the MLeads lead capture layer. The solution served as the central routing point for leads, delivering qualified contacts to local dealer points of contact and authorized service outlets, while operating within Portugals national operational scope.
Moonlight acted as the implementation partner for the M.Leads deployment, and governance centered on centralized capture, standardized qualification criteria and distributed dealer routing workflows. Reporting and lead-management processes were standardized as part of the rollout, enabling consistent cross brand handling of inbound leads in the Marketing Automation stack.
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