Amsterdam, 1096 BH,
Netherlands
Netprofiler
Netprofiler, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Netprofiler collaboration with software players such as Channable empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Netprofiler | Channable | Channable | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
New York Pizza Netherlands | Leisure and Hospitality | 150 | $150M | Netherlands | Channable | Channable | eCommerce | 2023 |
In 2023, New York Pizza Netherlands implemented Channable in an eCommerce initiative to automate Local Store Marketing and PPC campaign generation across its Dutch footprint. The deployment targeted hyperlocal marketing for more than 250 outlets, aligning Channable with franchise-level advertising and centralized campaign orchestration.
Netprofiler implemented Channable feed management and rule-based campaign generators to programmatically produce large volumes of localized creatives and offers. The implementation used Channable feed management to normalize menu and location data, and rule-based campaign generators to instantiate approximately 2,500 campaigns while automating budget assignments and campaign parameters.
Architecturally, the configuration centralized product and location feeds through Channable, then applied templated rules to scale localized PPC campaigns across franchisees, supporting localized ad copy and budget automation for each site. Operational coverage was national within the Netherlands and spanned marketing and store-level advertising functions, enabling centralized control with franchise-level activation.
Governance and rollout were driven by Netprofiler using standardized rule sets and feed governance to ensure consistency across outlets while delegating localized adjustments to franchise owners. Reported outcomes from the case study include a 55% reduction in campaign setup time and a 16% increase in revenue, reflecting measurable operational efficiency and revenue impact from the Channable eCommerce implementation.
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