New York, 10005-2400, NY,
United States
PX
PX, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. PX collaboration with software players such as Dolead empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| PX | Dolead | Dolead Expert Media Buying | Digital Advertising Platform | CRM |
| PX | Dolead | Vector by Dolead | Lead Generation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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ADT | Professional Services | 14300 | $5.0B | United States | Dolead | Vector by Dolead | Lead Generation | 2019 |
In 2019, ADT engaged Vector by Dolead for Lead Generation to run branded lead-generation campaigns across North America. The engagement targeted ADT’s customer-acquisition funnel and delivered both form leads and inbound calls into marketing and sales channels.
Vector by Dolead deployment centered on modular landing pages, lead capture forms, and CRM sync capabilities, operated as a campaign-to-revenue feed. Dolead configured branded landing pages and lead capture workflows to support high-volume prospecting and inbound call routing, while instrumenting campaign source and disposition metadata for ongoing tuning.
PX facilitated the exclusive partnership and managed the disposition feedback loop, enabling closed-loop sharing of sales dispositions back to Dolead for campaign optimization. Integrations included CRM synchronization and inbound call delivery into ADT intake workflows, supporting marketing pipeline intake and sales qualification processes across North America.
The engagement produced 5,000 to 10,000 prospects per month and sustained sales conversion rates above 8 percent, delivered as both form leads and inbound calls through Vector by Dolead. Governance emphasized partnership coordination via PX and disposition sharing, aligning campaign operations with ADT marketing and sales intake processes.
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ADT | Professional Services | 14300 | $5.0B | United States | Dolead | Dolead Expert Media Buying | Digital Advertising Platform | 2019 |
In 2019, ADT deployed Dolead Expert Media Buying as a Digital Advertising Platform to supply high-intent prospects into ADT’s United States sales funnel. The engagement positioned Dolead’s AI driven media buying, branded landing pages and lead capture to feed consistent inbound demand into ADT’s sales operations.
Dolead Expert Media Buying was configured to execute AI driven campaign bidding, creative targeting, branded landing page delivery and lead capture workflows. Campaign configuration emphasized automated bid optimization, attribution aligned with lead capture, and continuous feedback loops for campaign iteration and model refinement.
PX acted as the partner integrator for the exclusive 2019 arrangement, routing leads to ADT’s CRM and returning disposition feedback from ADT to Dolead to enable closed loop optimization. The integration architecture connected Dolead lead capture endpoints to ADT’s CRM, with disposition and conversion data feeding Dolead’s algorithms to drive ongoing campaign adjustments across United States operations.
Operationally Dolead supplied 5,000 to 10,000 prospects per month and generated more than 15,000 customers over the multi year engagement, creating a sustained high intent lead stream into ADT’s funnel. PX coordinated governance and campaign workflow handoffs between marketing and sales, enabling continuous campaign optimization and reported improvements in ADT’s sales rates.
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