TAP CXM
2-6 Boundary Row,
London, SE1 8HP,
United Kingdom
London, SE1 8HP,
United Kingdom
44 20 3714-4280
Professional Services
TAP CXM
List of Software Implementations where TAP CXM is Reseller or System Integrator
TAP CXM, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. TAP CXM collaboration with software players such as Adobe Systems empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
TAP CXM is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| TAP CXM | Adobe Systems | Adobe Campaign | Marketing Automation | CRM |
List of Software Implementations where TAP CXM is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Specsavers United Kingdom | Healthcare | 46283 | $5.1B | United Kingdom | Adobe Systems | Adobe Campaign | Marketing Automation | 2023 | In 2023, Specsavers United Kingdom deployed Adobe Campaign in the Marketing Automation category with TAP CXM providing implementation, development and ongoing support for large scale CRM campaigns. The implementation targets Specsavers’ multichannel customer engagement needs, focusing on 1.5 million contact lens customers while operating across a broader 20 million contact database and supporting the organisation’s 80 plus engagement programs that reach over 30 million EU customers. TAP CXM and Specsavers implemented Adobe Campaign to deliver journey-led, always-on orchestration and campaign delivery. The program includes 10 custom built multichannel campaigns, 12 plus dynamic omni-channel workflows and 13 complex campaign delivery workflows, with explicit configurations for email and SMS channels, customer lifetime value optimisations and lifecycle orchestration. Architecturally the work spans central campaign engines in Adobe Campaign, integration points with analytics and BI teams, and data exchange with systems like PowerBI and Databricks. Operational coverage includes CRM managers, analytics teams, delivery and development teams, with daily stand-ups and a formal Adobe Campaign support agreement to coordinate build, testing and release activities across those functions. Governance and capability building were embedded through TAP CXM led training and advisory services, including bespoke Adobe Campaign training derived from TAP Academy materials and continuous consultancy from senior technical consultant Harry Tennant. Process and automation improvements were delivered as part of development work, for example reducing a record check email verification sub workflow from 15 minutes to 7 seconds, a stated 99 percent processing time reduction that addressed backlog and latency in campaign execution. Outcomes explicitly delivered include embedded Adobe Campaign expertise within Specsavers, targeted customer journey and CLV optimisations, and a suite of always on omnichannel campaigns and workflows. TAP CXM and Specsavers continue strategic consulting on elements such as A B testing and martech stack optimisations to extend Adobe Campaign capabilities and drive further campaign sophistication. |
Showing 1 to 1 of 1 entries
IT Decision Makers and Key Stakeholders at TAP CXM
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating TAP CXM Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating TAP CXM software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||
TAP CXM System Integrator / VAR Profile
TAP CXM is a system integrator and technology consulting firm headquartered in London, United Kingdom, with approximately 65 employees and annual revenues of $7M.
TAP CXM implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 1 verified TAP CXM software implementations across industries and regions, including: Specsavers United Kingdom where TAP CXM implemented Adobe Campaign.
TAP CXM has a strategic VAR/SI partnership with Adobe Systems, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing TAP CXM partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
Subscribe to APPS RUN THE WORLD to access the complete TAP CXM dataset, verified system implementations, and related deployment insights.