Sydney, 2000, NSW,
Australia
Tzu & Co
Tzu & Co, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Tzu & Co collaboration with software players such as Delacon empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Tzu & Co | Delacon | Delacon Call Tracking | Call Tracking and Recording | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
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ScotPac Business Finance | Banking and Financial Services | 350 | $40M | Australia | Delacon | Delacon Call Tracking | Call Tracking and Recording | 2023 | In 2023, ScotPac Business Finance deployed Delacon Call Tracking to feed call and enquiry data automatically into Microsoft Dynamics 365 CRM, targeting CRM and paid-search optimisation across Australia and New Zealand. ScotPac Business Finance implemented Delacon Call Tracking as its Call Tracking and Recording solution to improve sales and marketing intelligence and reduce manual CRM entry. The deployment focused on call and enquiry capture, automated CRM record creation, source attribution for paid-search channels, and consolidated call analytics for sales and marketing teams. Integration was explicitly built into Microsoft Dynamics 365 CRM so call records and enquiry metadata are ingested into CRM workflows, enabling automated lead or opportunity creation and improving attribution for paid-search campaigns. The project was run with partner Tzu & Co and covered operational rollout across Australia and New Zealand, aligning marketing and sales processes to accept automated call data into CRM. The initiative delivered a reported 75% improvement in cost per opportunity and reduced manual CRM administrative effort while centralizing call-level intelligence for demand generation and sales operations. |
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Buyer Intent: Companies Evaluating Tzu & Co Services
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