Indianapolis, 46268, IN,
United States
Upper Network
Upper Network, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Upper Network collaboration with software players such as Marmind empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Upper Network | Marmind | Marmind Platform | Marketing Analytics | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Invesco UK | Banking and Financial Services | 1400 | $800M | United Kingdom | Marmind | Marmind Platform | Marketing Analytics | 2019 |
In 2019 Invesco UK implemented the Marmind Platform to centralize campaign management, budget control and reporting across multiple EMEA markets. The implementation targeted marketing functions in EMEA and positioned the Marmind Platform as the core Marketing Analytics solution for campaign planning, budget orchestration and consolidated reporting.
Configuration work focused on campaign management workflows, centralized budget control, scheduling and marketing reporting and dashboards. The deployment included planning and approval workflows, standardized reporting templates, and dashboard instrumentation to support marketing analytics and cross market planning.
The Marmind Platform was integrated with Oracle to align marketing budgets and financial data, and the project was delivered with implementation support from Upper Network. The architecture established a centralized data and campaign management layer with role based access for regional marketing teams and standardized data feeds into financial reconciliation processes.
Governance and rollout centered on centralizing budget ownership and standardized reporting processes for EMEA marketing, with Upper Network supporting change management and configuration. Marmind reporting indicated that headcount for planning tasks fell from four people to one half time role, reflecting the efficiency gains reported post rollout.
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Buyer Intent: Companies Evaluating Upper Network Services
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