Aalborg, 9000,
Denmark
Venue Manager
Venue Manager, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Venue Manager collaboration with software players such as Mapp Digital empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Venue Manager | Mapp Digital | Mapp Empower | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Farup Sommerland Denmark | Leisure and Hospitality | 650 | $26M | Denmark | Mapp Digital | Mapp Empower | Marketing Automation | 2021 |
In 2021, Farup Sommerland Denmark implemented Mapp Empower as its Marketing Automation application to complete omnichannel customer journeys across ticketing and digital touchpoints. The deployment positioned Mapp Empower as the park’s partner-facing email engine while leveraging Mapp’s CDP and automation layer to unify customer profiles and messaging.
The implementation configured Mapp Empower for multichannel campaign orchestration, with explicit automation for email, SMS, and in-app messaging as part of the marketing stack. Functional modules and capabilities included audience segmentation, personalized messaging templates, scheduled and event-driven campaign flows, and customer journey orchestration aligned to ticketing events and visit lifecycle stages.
Mapp Empower was integrated through a joint architecture with Venue Manager, linking ticketing workflows and guest profile data into the Marketing Automation flows. Operational coverage targeted the park’s marketing and guest engagement teams and extended across the Nordics, enabling coordinated messaging from online ticket purchase through onsite digital touchpoints.
Governance and rollout followed a partner-led model with Venue Manager, using Empower as a white-label email solution for partner deliveries and aligning consent management, template governance, and campaign approval processes with venue operations. The partnership framed cross-system orchestration and centralized campaign governance to complete the omnichannel customer journey for park visitors.
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Buyer Intent: Companies Evaluating Venue Manager Services
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