Whatabout
Zuider IJsseldijk 10-e,
Gouda, 2808 PB,
Netherlands
Gouda, 2808 PB,
Netherlands
31 6-2897-2263
Professional Services
Whatabout
List of Software Implementations where Whatabout is Reseller or System Integrator
Whatabout, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Whatabout collaboration with software players such as Alumio empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Whatabout is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Whatabout | Alumio | Alumio iPaaS | iPaaS (Integration Platform as a Service) | PaaS |
List of Software Implementations where Whatabout is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Essentiel Antwerp | Retail | 190 | $57M | Belgium | Alumio | Alumio iPaaS | iPaaS (Integration Platform as a Service) | 2023 |
In 2023 Essentiel Antwerp deployed Alumio iPaaS as its integration backbone, using the platform in the iPaaS category to orchestrate omnichannel commerce and operational data flows across its retail environment. Alumio iPaaS served as the middleware for the brand's composable commerce stack and was positioned to enable flexible connectivity between front and back office systems.
Alumio iPaaS provided connector-based integrations, data mapping, transformation and orchestration capabilities to enable real-time synchronization of product, inventory, pricing and order data. The implementation emphasized canonical data models, event-driven flows and API-led connectivity to sustain consistent product information and order state across the stack.
Integrations explicitly included payment Adyen, ERP Microsoft Dynamics 365 Business Central, PIM Perfion, Adobe Commerce, Algolia and assorted channel tools to enable omnichannel retail across Belgium and international markets. The integration work was recommended and delivered via partner Whataboutdigital, which configured adapters, message routing and end-to-end flows between systems.
Operational scope covered merchandising, catalog management, order management and fulfillment workflows, and governance activities centered on data schema control and change management to limit disruption when swapping components in the composable architecture. The deployment improved real-time data exchange, increased operational efficiency and accelerated Essentiel Antwerp's ability to add or replace systems without disrupting data integrity.
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IT Decision Makers and Key Stakeholders at Whatabout
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Buyer Intent: Companies Evaluating Whatabout Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Whatabout software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Whatabout System Integrator / VAR Profile
Whatabout is a system integrator and technology consulting firm headquartered in Gouda, Netherlands, with approximately 12 employees and annual revenues of $1M.
Whatabout implements and supports enterprise applications across markets such as PaaS.
APPS RUN THE WORLD tracks 1 verified Whatabout software implementations across industries and regions, including: Essentiel Antwerp where Whatabout implemented Alumio iPaaS.
Whatabout has a strategic VAR/SI partnership with Alumio, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Whatabout partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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