Johannesburg, 2191,
South Africa
Yonder Media
Yonder Media, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Yonder Media collaboration with software players such as CM.com empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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KFC Corporation | Leisure and Hospitality | 1000000 | $34.5B | United States | CM.com | CM Mobile Marketing Cloud | Customer Engagement | 2021 |
In 2021, KFC Corporation implemented CM Mobile Marketing Cloud under the Customer Engagement category to launch a WhatsApp chat ordering channel for South Africa. The initiative engaged SI/VAR Yonder Media and leveraged the CM.com WhatsApp Business API to enable conversational commerce and order capture.
CM Mobile Marketing Cloud was configured as an engagement platform for conversational commerce. The implementation combined a WhatsApp Business API chatbot to capture click and collect orders, campaign orchestration to drive youth engagement, and customer data integration to link conversational contacts to marketing profiles.
Integration points centered on conversational session handling, order capture and campaign delivery, with data flows feeding order processing and marketing profile stores to support pickup fulfillment in South Africa. The deployment operated across digital ordering, marketing and store operations functions, enabling coordinated promotion delivery and transactional routing through the engagement platform.
Governance emphasized campaign orchestration and customer data governance, with marketing responsible for campaign management and operations coordinating fulfillment workflows. Public case materials report that the WhatsApp chat ordering channel improved digital ordering, youth engagement and transactional throughput in South Africa.
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Buyer Intent: Companies Evaluating Yonder Media Services
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