Top Customer Data Platform Software Apps, Market Size and Forecast
Since 2010, our global team of researchers has been studying the patterns of the Customer Data Platform software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our Customer Data Platform software market size and forecast assumptions and perhaps the rise and fall of certain Customer Data Platform vendors.
- Top 10 Customer Data Platform software vendors, market share, 2010-to-present, and five-year forecast
- 2010-to-present Customer Data Platform software market by revenue Type (on-prem vs cloud vs AI)
- 2010-to-present Customer Data Platform software market by customer size (revenue, employees, asset)
- 2010-to-present Customer Data Platform software market by industry (21 verticals)
- 2010-to-present Customer Data Platform software market by geography (city, state, country, region)
- 2010-to-present Customer Data Platform software market by channel (direct vs indirect)
- 2010-to-present Customer Data Platform software market by product market share
Some of the Customer Data Platform apps that we have been tracking include: Twilio Segment, Zeotap CDP, SAP Customer Data Cloud (ex Gigya), Ortto (ex Bislr, Autopilot), Insider Connect, RudderStack, BlueConic, Commanders Act CDP, mParticle CDP, Optimizely Data Platform, Lytics Decision Engine, Clerk.io Platform, Treasure Data CDP, Omeda CDP, Spotler Activate CDP (ex Datatrics), MarketingPlatform, Blueshift CDP, Lexer CDP, WebEngage Customer Data Platform, Spotler Activate and many others.
| Logo | Vendor | Product | Category | Market | Records |
|---|---|---|---|---|---|
|
|
Lytics | Lytics Decision Engine | Customer Data Platform | CRM | 220 |
|
|
Clerk.io | Clerk.io Platform | Customer Data Platform, Customer Analytics | CRM | 210 |
|
|
Treasure Data | Treasure Data CDP | Customer Data Platform | CRM | 147 |
|
|
Omeda | Omeda CDP | Customer Data Platform | CRM | 122 |
|
|
Spotler | Spotler Activate CDP (ex Datatrics) | Customer Data Platform | CRM | 114 |
|
|
MarketingPlatform | MarketingPlatform | Marketing Automation, Customer Data Platform | CRM | 100 |
|
|
Blueshift Labs | Blueshift CDP | Customer Data Platform | CRM | 99 |
|
|
Lexer | Lexer CDP | Customer Data Platform | CRM | 83 |
|
|
WebEngage | WebEngage Customer Data Platform | Customer Data Platform | CRM | 82 |
|
|
Spotler | Spotler Activate | Customer Data Platform | CRM | 63 |
Buyer Intent: Companies Evaluating Customer Data Platform Apps
- J J Best Insurance, a United States based Insurance organization with 15 Employees
- Mercadeo Multiventures, a India based Professional Services company with 100 Employees
- Bosch India, a India based Manufacturing organization with 38700 Employees
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| J J Best Insurance | Insurance | 15 | $2M | United States | 2025-09-25 | |
| Mercadeo Multiventures | Professional Services | 100 | $10M | India | 2025-05-15 | |
| Bosch India | Manufacturing | 38700 | $3.9B | India | 2025-04-23 | |
| Education | 2000 | $500M | United States | 2025-04-03 | ||
| Education | 3800 | $856M | Australia | 2025-03-31 | ||
| Transportation | 5626 | $357M | Vietnam | 2025-02-28 | ||
| Government | 1638 | $171M | United Kingdom | 2025-02-19 | ||
| Professional Services | 10 | $1M | United Kingdom | 2025-01-15 | ||
| Education | 24700 | $2.2B | United States | 2024-12-12 | ||
| Professional Services | 30 | $3M | India | 2024-07-19 |