AI Buyer Insights:

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

Top Digital Advertising Platform Software Apps, Market Size and Forecast

Since 2010, our global team of researchers has been studying the patterns of the Digital Advertising Platform software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our Digital Advertising Platform software market size and forecast assumptions and perhaps the rise and fall of certain Digital Advertising Platform vendors.

Custom data cuts related to the Digital Advertising Platform software market are available:

Top 10 Digital Advertising Platform software vendors, market share, 2010-to-present, and five-year forecast
2010-to-present Digital Advertising Platform software market by revenue Type (on-prem vs cloud vs AI)
2010-to-present Digital Advertising Platform software market by customer size (revenue, employees, asset)
2010-to-present Digital Advertising Platform software market by industry (21 verticals)
2010-to-present Digital Advertising Platform software market by geography (city, state, country, region)
2010-to-present Digital Advertising Platform software market by channel (direct vs indirect)
2010-to-present Digital Advertising Platform software market by product market share

Some of the Digital Advertising Platform apps that we have been tracking include: Xandr Invest (ex AppNexus DSP), The Trade Desk, HubSpot Ads, Magnite (ex Rubicon Project), AdRoll, Criteo Commerce Media Platform, Revive Adserver (ex OpenX/Openads), MediaMath, PubMatic, OpenX OpenAudience, Index Exchange, Amobee Turn, comScore Activation, Linkedin Ads, Adform, Adobe Advertising Cloud, Illumin AcuityAds , Marin Software Platform, Simpli.fi Platform, Amazon Publisher Services and many others.

Logo	Vendor	Product	Category	Market	Records
	Microsoft	Xandr Invest (ex AppNexus DSP)	Digital Advertising Platform	CRM	35166
	The Trade Desk	The Trade Desk	Digital Advertising Platform	CRM	28101
	HubSpot	HubSpot Ads	Digital Advertising Platform	CRM	20742
	Magnite	Magnite (ex Rubicon Project)	Digital Advertising Platform	CRM	18224
	NextRoll	AdRoll	Digital Advertising Platform	CRM	15938
	Criteo	Criteo Commerce Media Platform	Digital Advertising Platform	CRM	12760
	Revive Adserver	Revive Adserver (ex OpenX/Openads)	Digital Advertising Platform	CRM	11112
	MediaMath	MediaMath	Digital Advertising Platform	CRM	9296
	PubMatic	PubMatic	Digital Advertising Platform	CRM	8513
	OpenX Software	OpenX OpenAudience	Digital Advertising Platform	CRM	8165

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Buyer Intent: Companies Evaluating Digital Advertising Platform Apps

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Digital Advertising Platform applications. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Digital Advertising Platform apps include:

PAXAFE, a United States based Professional Services organization with 30 Employees
Dstny Belgium, a Belgium based Communications company with 138 Employees
Mechanics Bank, a United States based Banking and Financial Services organization with 1921 Employees

Logo	Company	Industry	Employees	Revenue	Country	Evaluated
	PAXAFE	Professional Services	30	$3M	United States	2025-09-12
	Dstny Belgium	Communications	138	$58M	Belgium	2025-03-10
	Mechanics Bank	Banking and Financial Services	1921	$373M	United States	2025-01-13
		Distribution	1	$1M	France	2025-01-13
		Professional Services	20	$2M	New Zealand	2024-09-25
		Education	150	$20M	Pakistan	2024-09-24
		Professional Services	12	$1M	South Korea	2024-08-26

FAQ - APPS RUN THE WORLD Digital Advertising Platform Software Coverage

Digital Advertising Platform is a software category within the CRM market used by organizations across 21+ industries.

The most adopted Digital Advertising Platform apps include Xandr Invest (ex AppNexus DSP), The Trade Desk, HubSpot Ads, Magnite (ex Rubicon Project), AdRoll, Criteo Commerce Media Platform, Revive Adserver (ex OpenX/Openads), MediaMath, PubMatic and OpenX OpenAudience.

Category leaders by customer count include Microsoft, The Trade Desk, HubSpot, Magnite, NextRoll, Criteo, Revive Adserver, MediaMath, PubMatic and OpenX Software.

We currently track 123 Digital Advertising Platform applications with 205808 verified customer records.

The dataset is updated daily, covers historical records since the 1990s, and is revalidated once per year.

Over the last 12 months we recorded 7 active evaluations in Digital Advertising Platform, including PAXAFE, Dstny Belgium and Mechanics Bank.

Subscribe to APPS RUN THE WORLD to access complete Digital Advertising Platform datasets, including customer lists, firmographics, technographics, and deployment details.