Seoul, 8509,
South Korea
10,000 Recipes Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 10,000 Recipes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 10,000 Recipes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 10,000 Recipes has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 10,000 Recipes is running and its propensity to invest more and deepen its relationship with GumGum , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 10,000 Recipes revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 10,000 Recipes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, 10,000 Recipes deployed GumGum on its website, aligning the implementation with its Artificial Intelligence Marketing efforts for the South Korea based digital property. The engagement is explicitly centered on web advertising and on‑site audience targeting, with GumGum serving as the primary AI driven marketing application for contextual ad delivery and content signal analysis.
The deployment of GumGum emphasizes contextual targeting, creative optimization, and automated audience inference as the principal functional capabilities. GumGum is configured to ingest page level content signals, evaluate contextual relevance, and make programmatic placement and creative decisions typical of Artificial Intelligence Marketing platforms, while maintaining campaign level configuration controls for the marketing team.
Technical integration is implemented through site tagging and client side script deployment that routes content metadata and ad requests to GumGum’s cloud processing, enabling contextual analysis and ad call orchestration without on premise infrastructure. The implementation ties into existing web analytics and publishing pipelines through event and metadata streams, preserving the website as the operational scope for the application.
Governance is managed by the company marketing function with campaign management workflows and content contextualization review embedded into publishing processes, and the rollout is limited to the company website. The narrative reflects a small, focused implementation for a 20 person professional services firm using GumGum to operationalize Artificial Intelligence Marketing on its primary web properties.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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