1648 Factory
1648 Factory Technographics
1648 Factory Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 1648 Factory and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 1648 Factory employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1648 Factory has purchased the following applications: Personio ATS for Applicant Tracking System in 2020, Hubspot Live Chat for Chatbots and Conversational AI in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1648 Factory is running and its propensity to invest more and deepen its relationship with Personio , HubSpot , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1648 Factory revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1648 Factory intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
1648 Factory Tech Stack and Enterprise Applications
1648 Factory HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, 1648 Factory implemented Personio ATS, deploying the Applicant Tracking System to capture and manage job applications directly through its corporate website. The Personio ATS deployment centralized candidate profiles, job requisition publishing, interview scheduling, and offer management, aligning with standard Applicant Tracking System workflows. Personio ATS is embedded on the company career pages to handle application intake and persist candidate data into the recruiting pipeline.
Operational ownership is with HR and recruiting teams in Germany, with configuration focused on role based access, candidate status workflows, and automated routing to hiring managers. The implementation emphasized career page integration for application capture and structured hiring steps such as screening, interview orchestration, and offer record keeping. Governance and rollout were executed through HR led configuration and phased enablement of recruiting users.
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1648 Factory AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, 1648 Factory implemented Hubspot Live Chat on their website as a customer-facing engagement layer. The deployment is categorized under Chatbots and Conversational AI and is provisioned as an embedded on-site chat widget to capture visitor inquiries directly from public pages.
Hubspot Live Chat was configured to deliver real time agent conversations and automated welcome messaging, with chat flow scripting, contact capture prompts, and transcript logging as primary functional capabilities. Configuration work focused on proactive messaging rules, business hours handling, and qualification prompts to support marketing and sales intake workflows consistent with Chatbots and Conversational AI capabilities.
Operational ownership rests with marketing and sales teams for inbound lead handling and conversational routing on the corporate site in Germany. Governance centered on inbox ownership and response workflows, with chat transcripts and captured contact records routed into the vendor contact database to align with existing lead management processes.
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1648 Factory Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, 1648 Factory implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment is a cloud-hosted SaaS configuration provisioned on the corporate domain for the Germany-based professional services firm of 100 employees, supporting enterprise email and organization-wide collaboration services.
Google Workspace (Formerly Google G-Suite) provides Gmail, Calendar, Drive, Docs, Sheets, Slides, Google Meet conferencing, Shared drives and the Admin console to manage identity, access and device policies. These Collaboration capabilities are used to support client delivery teams, account management, marketing and back-office functions typical for a professional services organization.
The company website source includes Google Workspace artifacts, indicating public integration of Google-managed assets into external web properties. Operational governance is oriented around domain-level user provisioning, group-based sharing controls and Admin console policy configuration to enforce collaboration and data sharing workflows across departments in Germany. 1648 Factory Google Workspace (Formerly Google G-Suite) Collaboration therefore underpins client-facing collaboration workflows and internal knowledge management for the firm.
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1648 Factory Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2021 | 2021 |
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1648 Factory CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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1648 Factory IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at 1648 Factory
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by 1648 Factory Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 1648 Factory IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 1648 Factory digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD 1648 Factory Technographics
1648 Factory is a Professional Services organization based in Germany,
with around 100 employees and annual revenues of $10.0 million.
1648 Factory operates a diverse technology stack with applications such as
Personio ATS, Hubspot Live Chat and Google Workspace (Formerly Google G-Suite),
covering areas like Applicant Tracking System, Chatbots and Conversational AI and Collaboration.
1648 Factory has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Personio, HubSpot and Google.
1648 Factory recently adopted applications including
Hubspot Live Chat in 2022, HubSpot Ads in 2022 and Microsoft Clarity in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 1648 Factory’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 1648 Factory’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 1648 Factory technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.