Louisville, 40202, KY,
United States
21c Museum Hotels Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 21c Museum Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 21c Museum Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 21c Museum Hotels has purchased the following applications: Sojern for Guest Management in 2018, Qualtrics Clarabridge CX Analytics for Customer Analytics in 2015, DigitalOcean Droplets for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 21c Museum Hotels is running and its propensity to invest more and deepen its relationship with Sojern , SABRE , Qualtrics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 21c Museum Hotels revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 21c Museum Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, 21c Museum Hotels implemented Sojern on its website as a Guest Management application. The deployment was focused on on-site guest acquisition and engagement workflows, instrumenting the brand site to surface booking intent signals and build audience segments for targeted outreach.
Sojern was configured to capture visitor behavior and enrich guest profiles, enabling audience targeting, campaign orchestration, booking intent detection, and on-site personalization consistent with Guest Management functional workflows. Operational responsibility sits with marketing and revenue management teams, with governance centered on campaign control and audience ownership for the corporate website and associated digital guest engagement channels.
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Reservation and Booking Management | ERP Services and Operations |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qualtrics | Legacy | Qualtrics Clarabridge CX Analytics | Customer Analytics | CRM | n/a | 2015 | 2015 |
In 2015, 21c Museum Hotels implemented Qualtrics Clarabridge CX Analytics for Customer Analytics. The deployment centralized guest feedback analysis to inform operational and strategic decisions across the hospitality company.
The Qualtrics Clarabridge CX Analytics implementation leverages survey analytics and text analytics capabilities, including natural language processing and sentiment classification, to extract themes and root causes from guest comments. Configured dashboards and scheduled reporting provide both property-level and corporate-level visibility, enabling management to surface actionable insights and prioritize issues raised in guest surveys.
Operationally the solution is used across 21c Museum Hotels properties, with management sharing feedback reports with employees so staff can see how they impact guest satisfaction. The company established processes that assign follow-up actions to property teams, and 21c uses guest insights from Qualtrics Clarabridge CX Analytics to guide decisions about staffing and design improvements in guest rooms, while challenging teams at each property to respond to all guest feedback whether positive or negative.
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DigitalOcean | Legacy | DigitalOcean Droplets | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, 21c Museum Hotels deployed DigitalOcean Droplets to host its public facing website. DigitalOcean Droplets serve as the virtual server layer supporting the company website, and the implementation is categorized under Application Hosting and Computing Services. This configuration establishes DigitalOcean Droplets as the primary compute platform for web delivery and site operations.
The deployment is implemented as provisioned Droplets running the web application stack, handling web server processes, static asset serving, and caching components typical of application hosting architectures. Operational ownership is aligned to the web and digital teams for provisioning, operating system patching, snapshot backups, and DNS updates, which integrates infrastructure workflows with content publishing processes. The source indicates usage of DigitalOcean Droplets on the website with no additional external system integrations specified.
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